Principal Channel Marketing Spec

  • Company: EMC is now part of Dell Technologies
  • Location: McLean, Virginia
  • Posted: January 05, 2017
  • Reference ID: 173856BR
**Job Description:** Individual is responsible for developing and/or overseeing the successful implementation of channel marketing programs, promotions and campaigns. Individual works at a strategic level with senior members of the various program teams. Manages the successful implementation of a channel marketing project or promotion. Develops project plans and timelines, manages their execution and reports progress. PRINCIPAL DUTIES AND RESPONSIBILITIES Understand overall corporate business plans and initiatives, the BMT plans, products, and programs, and Channel Sales Strategy and Partner requirements. Aligns Channel Marketing programs to same. Defines and implements channel specific programs and promotions meeting these requirements. Manages the successful implementation of multiple programs. Provides program measurement and reports same. Works in conjunction with international channel marketing management and local channel marketing management in the respective geographies to ensure that all programs have the opportunity to be applied internationally. Works with Channel Sales management to ensure that programs reflect Channel Sales strategy and input and meets partner requirements. Regularly meet with partners and partner management to understand impact on current business and market trends and to ensure that programs meet their needs. Oversee the development, delivery and execution of channel marketing programs. Programs can include: Events, branding campaigns, promotions special web sites and other functional enhancements etc. Program components may include: sales briefs, marketing collateral, data sheets, playbooks, web media, win stories, newsletters, sales presentations, partner presentations and customer facing presentations that can be delivered by partner sales representatives and/or partners in support or specific channel programs and/or promotions. Serves as the Channel Marketing representative in the development of CHAMP Business Plans. Able to communicate EMC strategy and direction and to align with same. Helps architect strategic plan and manages the delivery and execution of key EMC marketing deliverables. Prepare and deliver program reviews, provide executive summaries, influence and educate executive management as required. SKILLS Ability to lead, motivate and direct a workgroup. Ability to manage in a matrix environment. Motivates others. Strategic planning abilities. Communication skills. Ability to influence others to achieve results. Education Required: Bachelors (Technical) Experience Required: 7+ years relevant experience Req. 173856BR **EMC Values:** When you choose our company, you join a diverse world of innovative thought leaders. At our core is a commitment to workplace diversity, the sustainability of our planet, and community corporate involvement. We offer highly competitive salaries, bonus programs, world-class benefits, and unparalleled growth and development opportunities-all to create a compelling and rewarding work environment. We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity and/or expression, national origin, protected veteran status, disability, genetics, or citizenship status (when otherwise legally authorized to work) and will not be discriminated against on the basis of such characteristics or any other status protected by the laws or regulations in the locations where we operate. We encourage applicants of all ages. **Critical Hiring Criteria:** **Functional Area(s):** Marketing & Communications **Business:** EMC Corporate **Business Unit:** 100 - EMC CORPORATE **Location:** VA - Glen Allen, VA - Herndon, VA - McLean, VA - Reston, WI - Madison, WI - Pewaukee **AutoReqId:** 173856BR

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