Product Content Maintenance - Brighthouse Financial

  • Company: MetLife
  • Location: Charlotte, North Carolina
  • Posted: March 24, 2017
  • Reference ID: 49421-en_US


Job Location: United States : North Carolina : Charlotte  


In January 2016, MetLife announced a plan to pursue the separation of a substantial portion of its U.S. Retail segment. Once separated, the new business will be called Brighthouse Financial.

Brighthouse Financial will serve customers the way they want, need and deserve. It will focus on eliminating the complexity, confusion and cost that can get in the way of many Americans who are seeking financial security. We will bring products to the market that add value to our customers’ lives, and will be guided by a common set of values that focus on the customer and drive accountability.

Brighthouse Financial is seeking high-performing team members who are passionate about the company’s mission.  We are laser-focused on adding value to our customers and minimizing complexity in every decision and action. We are building high performing teams who set the bar high and hold each other accountable.

The content marketing specialist sits within the broader Life and Annuity product marketing team, which is responsible for creating all Life Insurance and Annuity product positioning, product related content, and executing product launch campaigns.  All of this marketing content contains numerical figures, illustrations, and/or product feature language – which is subject to change whenever there is a product change, rate change, or state regulatory change.   

The content maintenance specialist coordinates with other stakeholder functions (product development, underwriting, pricing, etc…) that initiate these changes, prioritizes them, and executes the change via our project management system, Workfront and firm approval process.



  • Coordinate with key stakeholder functions that initiate marketing content changes.  Manage Workfront interface with marketing team and all external stakeholders.
  • Executes firm and state variations for all marketing toolkits (e.g. firm specific marketing kits)
  • Partner with creative services to execute design updates in conjunction with content updates as needed.
  • Manage compliance and firm approvals for updated marketing content.
  • Run product illustrations as needed to support marketing content changes.
  • Actively learn product line-up and key product features across Life Insurance and Annuities business.

  • Bachelor's degree in Marketing, Communications or any other related field of expertise
  • Strong communication, collaboration, organizational & analytical skills








At MetLife, we’re leading the global transformation of an industry we’ve long defined. United in purpose, diverse in perspective, we’re dedicated to making a difference in the lives of our customers.

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