Product Director, Consumer Marketing, HIV

  • Company: Johnson & Johnson
  • Location: Hopewell Township, New Jersey
  • Posted: March 01, 2017
  • Reference ID: 1901161220-en-us

Janssen Therapeutics, a division of Janssen Products LP, is currently recruiting for a Product Director, Consumer Marketing, HIV, located in Titusville, NJ.


At the Janssen Pharmaceutical Companies of Johnson & Johnson, what matters most is helping people live full and healthy lives. We focus on treating, curing and preventing some of the most devastating and complex diseases of our time. And we pursue the most promising science, wherever it might be found.  

Janssen Therapeutics, Division of Janssen Products, LP, is dedicated to delivering medicines that help healthcare professionals address unmet needs in people living with HIV, hepatitis C and other infectious diseases.  Please visit for more information.

We are Janssen. Our mission drives us. Our patients inspire us. We collaborate with the world for the health of everyone in it.

Product Director, Consumer Marketing, HIV will:

  • Be responsible for the development of an integrated U.S. direct to consumer and allied healthcare professional (AHCP) marketing strategy, directing all marketing activities and the design, planning and execution of all promotional programs for consumer and AHCP audiences to support marketplace success within the HIV market. 
  • Be responsible for design and implementation of personal promotional programs for AHCPs and educational programs for individuals living with HIV delivered by the Community Liaison team and must work closely with the Sales and Community Liaison functions. 
  • Be responsible for the strategy, content and compliant management of the Community Speaker’s Bureau, will oversee franchise digital and social strategy & measurement, and will partner closely with PR / Communications to align strategies and activities.  
  • Work closely with multiple functions including Sales, Sales Learning & Development, Commercial Insights & Strategy, Medical Affairs, Global Strategic Marketing, Communications, Regulatory, HCC, North America Pharma affiliates, and outside vendors in order to effectively execute key commercial activities. 
  • Develops an integrated direct to consumer & AHCP business plan for HIV.  Develops brand strategies and tactics and establishes annual Marketing Plans, including direct to consumer media plans.
  • Plans promotional programs and services to enhance patient and stakeholder support.
  • Leads patient segmentation to identify key market opportunities and develops relevant campaign messaging to activate patients. Coordinates promotional activities with sales management. 
  • Partners with Sales Learning & Development on training requirements and execution for both field sales and field medical teams. 
  • Supports franchise team cross-functional initiatives.
  • Responsible for budget maintenance to support financial objectives.
  • Tracks and monitors monthly performance of franchise digital, social and direct to patient efforts and recommends correction/enhancements as needed.
  • Continually assesses competitive landscape and responds accordingly.
  • Works within regulatory and HCC guidelines to achieve goals. 
  • Work closely with Director of Marketing and Finance to ensure appropriate resources and organizational alignment are available to capitalize on short-term and long-term business opportunities. 


  • BA/BS required.
  • A minimum 7 years business experience (e.g. Sales, Marketing, Management, etc) of which 3 years demonstrated marketing experience and proven performance is required.
  • Demonstrated experience in consumer marketing and previous digital marketing experience preferred. 
  • Experience with product launches and/or multi-brand portfolio strategy & management preferred.
  • People management preferred.
  • Experience directing and managing advertising agencies and demonstrated leadership capabilities required.
  • Must be able to work in a team environment, and be patient/customer/market oriented. 
  • This position is located in Titusville, NJ and requires travel +25%, predominantly US with limited OUS travel. 

Primary Location
United States-New Jersey-Titusville
Janssen Biotech, Inc. (6014)
Job Function
Product Management

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