Synthes Companies of Johnson & Johnson is recruiting for a Product
Director, North America (NA) Regional Marketing Trauma in West Chester, PA.
Synthes Companies of Johnson & Johnson is the largest, most innovative and
comprehensive orthopaedic and neurological business in the world. DePuy Synthes
Companies offer an unparalleled breadth and depth of products, services and
programs in the areas of joint reconstruction, trauma, spine, sports medicine,
neurological, craniomaxillofacial, power tools and biomaterials. Building on
the legacy and strengths of two great companies, more agile and better equipped
to meet the needs of today’s evolving health care environment. With a focus on
activating insights to develop innovative, comprehensive solutions, we are
inspired to advance patient care in greater ways than either company could
accomplish on its own.
Synthes Trauma is the worldwide leader in the development of products to treat
orthopaedic trauma and other bone deformities. The company is
headquartered in West Chester, PA and Solothurn, Switzerland and employs over
1,000 people worldwide. This position is located in West Chester, PA and
is responsible for the US downstream marketing of the Trauma product portfolio.
Product Director, NA Regional Marketing Trauma will report to either a Senior
Product Director or NA Marketing Group Product Director. Responsibilities of
the Product Director, NA Regional Marketing Trauma include but are not limited
Achieve US business plan objectives of sales, net income, gross profit,
inventory and price on an annual basis. Manage expenses within budget. Increase
company’s leadership position in the US Trauma market. Develop and
execute strategies to protect and grow company’s #1 position in the US Plates
and Screws market and increase leadership position in the US Intramedullary
Product Launch Execution -
Responsible for leading and executing impactful US product launches.
Specific responsibilities include the development and execution of regional
price strategy, US promotional plan based on global marketing campaign
strategy, product training plan (sales force & surgeons), sales
forecasting, customer targeting, inventory allocation and roll-out plan, sales
tools and communication, etc.
Trauma Business Support -
Serve as the “bridge” between the US Sales team and rest of the company to
ensure strong alignment around company’s business objectives, key strategies,
and execution of business plan. Develop strong relationships with surgeon
customers and sales force.
“first line” support to US Sales team including technical support, co-travel to
support selling efforts, building customer relationships, and gathering of
market intelligence. Support sales efforts by participating in sales activities
aimed at converting or retaining key customers. Ensure frequent and efficient
communication with the US Sales team regarding company strategies, product
launches and other key initiatives. Be responsive in responding to requests
from customers and sales consultants. Work collaboratively with other
functional areas to ensure business issues are addressed
Planning & Execution -
Work closely with manager to develop and execute effective business plans
related to business segment / product focus. Apply understanding of the
sales process to create well positioned market messaging that can drive
customer and sales behavior and obtain appropriate field equipment
investment. Partner with Professional Education & Tradeshow groups to
build promotional plans around key events and provide on-site support. Develop
insights into US customers’ products and services needs to provide effective
inputs for Franchise marketing portfolio planning process.
of key US initiatives –
Lead and support key initiatives in the NA region including collaboration with
Franchise Account Management and Advantage organizations, implementation of
cross-selling partnerships with other J&J companies and strategic alliances
with external partners, upgrading customer to new technologies and obsolescence
of older products.
Culture and Talent Development - Nurture strong relationships between marketing and sales
teams. Ensure the company is focused on meeting customer’s need and be a
positive agent for change within the organization. Position typically does not
involve management of direct reports, but will provide direction and mentorship
to junior members of the team.
minimum of a Bachelor’s Degree is required. An MBA is preferred.
minimum of 5 years progressive business experience in any of the following
areas: Marketing, Medical Device Product Development, R&D, Medical
Device Sales, or a combination of Sales and Marketing is required.
minimum of 2 years of experience in medical device or other
healthcare regulated environment is highly desired.
developing and executing successful business plans is preferred
experience managing medical device product lines, including leading product
marketing and setting strategic direction for product portfolio is preferred
in marketing and launching new products, services and programs to the
healthcare community is highly desired
interacting with key surgeon customers and sales force is preferred
written and verbal communication and presentation skills are required
selected candidate must have the ability to work in a hand’s-on, fast paced,
customer focused environment and have a thirst for learning new things
position requires up to 40% domestic travel including occasional weekends.
United States-Pennsylvania-West ChesterOrganization
Depuy Orthopaedics. Inc. (6029)Job Function