Provide analysis and insight as part of a team dedicated to increasing sales and driving revenue across existing product lines and evaluating the market for new product opportunities. Responsible for the effective maintenance of established accounts working to meet customer needs. Enhance the Company's position and reputation by properly servicing and corresponding with all assigned accounts in a dependable and timely manner. Gathers and evaluates new product ideas in the context of potential, practicality, strategic planning and implications for other products. Function as a liaison between marketing and operations. Explore new ways of promoting existing products. Assist in research and development efforts to make changes to existing products to create a new product.