Product Manager, MinuteClinic Digital Optimization
Location:
Cumberland, Rhode Island
Posted:
October 22, 2016
Position Type:
Full Time
Category:
Marketing
Reference:
514445BR
CVS Health continues on a bold digital agenda aimed at transforming health care and pharmacy leveraging new/emerging information digital technologies and channels. We see digital technologies as a key tool to helping people on their path to better health and empowering the consumer to navigate the world of pharmacy care and manage their chronic conditions.

The company is committed to a transformational digital investment profile to create unmatched consumer experiences online, in our stores, and in our MinuteClinics. Digital technology will enable us to augment patient engagement and ensure that consumers benefit from our integrated Pharmacy and healthcare expertise and have the best chance of living a healthier life. In support of our new strategic agenda, we are looking for great people to complement the strong team we've got already. This is a great opportunity for anyone excited to be on the ground floor of some serious digital innovation aimed at driving business growth and also changing the face of health care in this country.

This Product Management role works with our business partners and across our Digital teams to optimize MinuteClinic digital channels to deliver the highest levels of digital engagement. This role leads MinuteClinic digital integration and optimization strategies, works cross functionally to plan and deliver market insights, product roadmap, requirements, and GTM plans.

This role provides product management leadership working collaboratively with our MinuteClinic business partners to deliver market driven integrated product strategies and executes on the roadmap.

Leads web optimization initiatives; developing and execution on optimization roadmap Manages MinuteClinic digital messaging programs working with key stakeholders in the development and execution of new or optimization initiative requirements and managing the messaging vendor relationship.

Writes and develops business analytics requirements in partnership with key business stakeholders and the digital analytics team driving continuous improvement of business insights (business dashboard) Collaborates with Digital Adoption team to jointly develop and manage MinuteClinic specific digital adoption roadmap

Acts as point of contact for Digital production support, managing communication and status with key business stakeholders Manages usability and consumer research initiatives for key roadmap and innovation projects working cross-functionally with key stakeholders

Supports usability testing for roadmap initiatives in the Test phase to ensure key business objectives are met.

Responsibilities:

Leading web optimization roadmap development and execution (working with creative, analytics, and other key stakeholders)

Managing MinuteClinic messaging programs and messaging vendor relationship

Collaborating with Digital Analytics team to develop business analytics requirements in partnership with key stakeholders driving continuous improvement of digital business insights and evaluating KPIs to ensure key business objectives are met.

Collaborating with MinuteClinic marketing on digital deliverables in support of Marketing initiatives

Leading MinuteClinic digital adoption initiatives in collaboration with enterprise digital adoption teams

Managing digital usability and consumer research projects engaging UX and consumer research resources

Monitoring operational issues and addresses incoming CVS.com/MinuteCliic.com issues for timely resolution

Participating in testing (UAT) of new products prior to deployment


514445
A little about us:

Please stay connected with us: Sign up to receive our job alert notifications.

Or learn more about us: https://jobs.cvshealth.com/careers-news

Know someone who would be interested in this job? Share it with your network.