Product Marketing Consultant - Dell EMC Services
Company: EMC is now part of Dell Technologies
Posted: December 17, 2016
Reference ID: 160010YG
As a Product Marketing Manager for Dell EMC Support and Deployment Services, you will be responsible for creating the positioning, messaging, collateral, online content and sales enablement materials for our portfolio of support and deployment services related to Dell EMC infrastructure and data center products (servers, storage, networking, converged and modular solutions). Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into customer benefits are crucial. You will be expected to become an expert on our services, the market and competition and be able to translate this knowledge into high-impact materials that clearly communicate the value of our services to the marketplace. Candidates should be story tellers, with a passion and strength in creating messaging and content that engages audiences and creates a buzz in the market.
-Develop product positioning and messaging that differentiates your services in the market
-Create high-impact internal and customer-facing materials that clearly communicate the value and unique advantage of our services
-Develop website content to drive sales through clear, high-impact product information
-Develop and manage product collateral including datasheets, whitepapers, case studies, and technical documentation
-Sales enablement – communicate the value proposition of the services and develop the sales training and tools that support the selling process
-Sales awareness – develop unique sales awareness campaigns for strategic offers
-Product launch - coordinate closely with services marketing, product management, sales and the web team on the launch and promotion of new and existing services
-Market intelligence – be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition
-8 years of product marketing experience in services or for related hardware
-Bachelor’s in business or marketing
-You must be a great writer with experience developing high-impact sales and marketing materials
-Excellent verbal presentation skills
-Excellent interpersonal skills, with a proven track record of establishing credibility with internal stakeholders, sales, customers and the development team
-Experience in developing effective and creative product marketing collateral, such as web content, data sheets, and white papers.
-Experience developing marketing content optimized for social media and mobile devices.
-Experience in Enterprise IT and the technology industry is a strong plus.
**Job:** **Product Marketing*
**Organization:** **Global Services*
**Title:** *Product Marketing Consultant - Dell EMC Services*
**Location:** *TX-Round Rock*
**Requisition ID:** *160010YG*