Product Marketing Director - (B6)
Location:
Santa Clara , California
Posted:
April 04, 2017
Reference:
1701860
Recognized as an external thought leader within a strategic function or discipline. Influences the strategy to address internal or external business and regulatory issues. Proactively identifies and solves the most complex problems that impact the management and direction of the business. May participate in the development of the product or business strategy. Leads multidisciplinary projects or initiatives. Progression to this level is typically restricted on the basis of individual capabilities and business requirements.Key Responsibilities
  1. Provides leadership and direction to ensure that overall marketing function is effectively meeting the organization's strategic goals for a broad functional area
  2. Directs the development of market requirements for specific products or product lines including product strategy definition, requirement analysis, technology product roadmaps and pricing
  3. Directs and controls the activities of a broad functional area and leads effective marketing and cross-functional teams
  4. Directs the development of business plans, assesses market penetration and product positioning to drive competitive advantage, revenue and market share
  5. Recommends to GM how to most effectively deploy resources to achieve business goals for a broad functional area
  6. Directs the competitive analysis of specific products or product lines
  7. Establishes pricing strategies to build and protect a leadership position in market share while enhancing profit margins and developing marketing tools for successful product introductions
  8. Drives effective interface with engineering, manufacturing and sales to develop new products and enhance existing products as well as communicate critical market needs and time requirements

Functional Knowledge
  • Recognized as "guru" or external expert in a function
  • Demonstrates broad and comprehensive expertise in leading-edge theories, techniques and/or technologies within own field

Business Expertise
  • Influences internal/external business and/or regulatory issues that have an impact on the business

Leadership
  • Leads highly visible multidisciplinary project teams or initiatives; provides thought leadership

Problem Solving
  • Proactively identifies and solves the most complex problems; uses ground-breaking methods to think beyond existing solutions

Impact
  • Impacts business direction through the development of innovative services or products

Interpersonal Skills
  • Negotiates with senior management, customers, regulators or vendors to influence decisions

Qualifications:
Education
  • Bachelor's Degree
  • 15 Years of Experience
Applied Materials is committed to diversity in its workforce including Equal Employment Opportunity for Minorities, Females, Protected Veterans and Individuals with Disabilities.

A little about us:
A global leader in materials engineering solutions for the semiconductor, flat panel display and solar photovoltaic (PV) industries.

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