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Job Description BDM Enablement is a vital function at Workday with the key goal of improving overall Business Development Manager (BDM) productivity. This will be accomplished by equipping Workday's BDM organization with the ability to successfully sell, deliver, and support Workday's products, technologies, and solutions.
The core charter of BDM Enablement at Workday is to ensure that when a Workday BDM interacts with a prospect/customer they have the skills, knowledge, tools and processes required to be successful. BDM Enablement's ultimate goal is to assist BDM's in accelerating pipeline development and opportunity cycles.
The Program Manager is responsible for assisting in the development and implementation of Workday's onboarding, training initiatives and skills development programs for BDM teams across all lines of business for the North America region. Additionally they will be responsible for integrating specific content into BDM playbooks and our BDM training initiatives. This position will partner with the BDM Enablement team and other internal groups (e.g. Alliances, Marketing, Operations, Business Development Team, etc.) to support multiple Sales Growth Initiatives.
The candidate needs to act as a lead resource to help in continual program improvement. This is a highly organized and programmatic professional who has experience devising and running similar programs. It is key that he/she balances needs of internal stakeholders (e.g. Delivery, ISE, Sales) along with the need to drive services and subscription deals. Previous services sales experience is preferred.
Key Areas of Responsibility:
- New BDM Enablement: Administers sales training programs to the organization's BDM's. Conducts BDM training programs. May assist training management in developing sales training programs and plans, including materials. May contact/schedule internal or outside lecturers and sales, technical or product specialists.
- Tenured BDM competency development: Assist in the creation and roll out strategies to help expand BDMs cross-product impact.
- Partner with Sales Enablement, Delivery, CSM Ops, ISE and Product Management to ensure alignment on initiatives, communication and to enable information sharing and program efficiency across those organizations.
- Ensure alignment with Alliances on partner enablement and GTM plays
- Work with regions to drive strategies ranging from pipeline management, prime percentages, and partner usage.
- Work with the reporting and tooling groups to optimize tooling and reduce manual effort for BDMs.
- Partner with the reporting and tooling groups to create libraries to collect common questions, stories, etc.
Represent regional Business Development needs with Services Marketing to shape:
- Collateral needs.
- Services needs for campaigns to help drive add on business.