The responsibility of this position is to serve as chief marketing officer for a merchandise department. The Merchandise Marketing Manager is responsible for developing meaningful and lasting business positioning for each merchandising department, as well as annual, quarterly and monthly marketing plans. The position will be required to manage both strategic and tactical execution of marketing programs, and drive their integration throughout the company. The position serves as primary liaison between Merchandising leaders and all Marketing cross-functional departments.
MAJOR TASKS, RESPONSIBILITES AND KEY ACCOUNTABILITIES
25% Develop annual, quarterly and monthly strategic and tactical marketing plans for merchandising departments based on competitive analysis, consumer input, financial data, and creative tactics. Outcome to be relevant pricing, consumer promotions, and communication of such both internally and externally. Involves leading monthly marketing meetings with merchandise departments and cross-functional teams.
20% Take lead with marketing peers to integrate merchandising plans and those of other business owners within the organization, such as Advertising, CRM, Brand Management, Public Relations, Store Operations, etc. Accountable for ensuring accurate communication to both internal partners and external consumers.
30% Manage execution of tactical elements of marketing programs, including setting up promotions, working collaberatively with advertising creative team, ensuring communication to store associates, vendors, etc.
15% Develop and maintain strong relationships with merchandise vendors. The goals of these relationships are to establish unique sales-driving opportunities to THD, direct and manage incremental vendor funding for marketing projects, and provide value opportunites for merchant sales negotiations.
10% Lead development of strategic and tactical plan for seasonal "Event" marketing effort. Event may include Holiday, Energy and Environment, Father's Day, etc. Lead cross-functional team on execution of marketing plan.
NATURE AND SCOPE
No direct responsibility for supervising others.
ENVIRONMENTAL JOB REQUIREMENTS
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Typically requires overnight travel 5% to 20% of the time.
Additional Environmental Job Requirements:
Must be eighteen years of age or older.
Must be legally permitted to work in the United States.
Additional Minimum Qualifications:
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
Years of Relevant Work Experience: 4 years
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Consultant/Brand Marketing Experience
Retail or CPG marketing experience preferred
Knowledge, Skills, Abilities and Competencies:Strong leadership abilities and experience in managing cross-functional work relationships. Strong multitasking and prioritizing skills
Highly organized - with ability to combine strategic direction with hands-on tactical execution
Knowledge of consumer and product research, market segmentation and competitive intelligence/analysis
Demonstrated ability to combine strategic planning with practical solutions
Demonstrated ability to conceptualize and build integrated marketing pla
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