Project Manager, Portfolio Marketing
Location:
Riverwoods , Illinois
Posted:
November 24, 2017
Reference:
P105218_S1
Advance your career in a dynamic environment focused on customer experience, innovation, teamwork and driving profitable sales growth. The Portfolio Marketing team is responsible for the engagement of existing cardmembers through a wide variety of marketing programs and experiences that drive card usage, receivables growth, and overall customer engagement/satisfaction. This role will manage the end-to-end execution of marketing campaigns that will entail customer targeting, segmentation, creative management, campaign execution, and performance optimization. This role will team up with a cross functional team across marketing, analytics, finance, customer service, consumer insights, and legal to develop and execute innovative marketing strategies that drive deeper customer engagement. Candidates should have a customer first mindset, strategic thought leadership, strong project management, problem solving and campaign execution skills to develop and enhance customer experiences across multiple channels. Job Responsibilities:
  • Develop and manage customer-centric marketing strategies and experiences across channels to drive and retain card preference and accelerate loan growth for high value card members
  • Execute multi-channel marketing programs (direct mail, email, website, and mobile) from conception through execution, including customer experience, creative development, market research, customer insight, testing strategy, targeting/segmentation, and offer optimization
  • Partner with analytics, finance, consumer insights, customer service, creative team, e-business, legal, and operational teams to gain support and alignment on strategies
  • Ensure that marketing strategies and campaigns meet all legal and compliance guidelines
  • Monitor existing and/or new controls to ensure operational execution of key product features
  • Forecasting, planning and expense management
  • Promotes a risk-aware culture, ensure efficient and effective risk and compliance management practices by adhering to required standards and processes.
Required Skills/ Experience:
  • 5+ years experience in Direct/Online consumer marketing or relevant customer experience focused role(s)
  • Digital marketing expertise/experience
  • Bachelors degree or equivalent combination of education and experience
  • Strong analytical skills - ability to analyze data/reporting to monitor/optimize campaign performance and identify actionable enhancement opportunities
  • Experience working on cross-functional projects/teams
  • Strong collaboration and project management skills
  • Strong written and verbal communication skills
  • Strong attention to detail
Preferred Skills/ Experience:
  • 7+ years experience in Direct/Online consumer marketing or relevant customer experience focused role(s)
  • End to end consumer marketing experience including marketing strategy development and campaign execution
  • Marketing experience across all customer touchpoints including digital, direct mail, phone
  • Prior experience within financial services or credit cards

Skills
See job description
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

A little about us:
Discover is one of the most recognized brands in U.S. financial services. We’re a direct banking and payment services company built on a legacy of innovation and customer service.

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