Regional Account Manager, Strategic Accounts

  • Company: Johnson & Johnson
  • Posted: December 01, 2016
  • Reference ID: 0218161108-en-us

BabyCenter is the world's #1 pregnancy and parenting digital resource, reaching more than 45 million parents a month through 11 different locally owned and operated websites in 9 different languages. In the United States, 8 in 10 new and expectant moms online use BabyCenter each month. BabyCenter is the world’s partner in parenting, providing moms and dads with trusted information, expert advice, friendship with other parents like them, and support that's Remarkably Right® at every stage of their child’s development. BabyCenter also leverages its industry-leading audience engagement to offer unparalleled insights and innovative marketing solutions to the world’s top brands, retailers, and institutions. BabyCenter is a member of the Johnson & Johnson family of companies.

BabyCenter, the leading online destination for expectant and new parents, is seeking a top performing Regional Account Manager of Client Marketing to be located at BabyCenter headquarters in San Francisco. This role will support and grow the advertising business for strategic accounts and to supervise FTEs and contractors.  


Responsibilities include maintaining advertiser/agency relationships with major clients for multiple BabyCenter properties, creating digital marketing programs, and defining digital best practices. 


You'll also develop effective digital advertising creative and marketing campaigns across the BabyCenter experience for mobile, social, email, and desktop channels. In addition, you'll initiate, lead, and execute process and system improvements within the organization and represent marketing and execution considerations for advertiser solutions.


The ideal candidate is energetic, intelligent, organized, detail oriented, creative, curious, and resourceful; enjoys working in a fast-paced environment; and works well both independently and on a team. 



Directly manage advertising clients:
  • Partner with Sales and cross-functional teams to support strategic clients.
  • Provide consultative digital marketing support to grow existing business and cultivate advertising partnerships.
  • Drive timelines for the execution of client programs and set expectations with stakeholders on progress, trends, and needs.
  • Proactively make recommendations to optimize ad performance for clients and ensure campaign delivery.
  • Identify client renewal and up-sell opportunities.
  • Direct and guide research partners to conduct, summarize, and present consumer research to key clients and set the standard for strategic partners.
  • Own post-sale digital media campaigns to ensure scheduling, development of custom creative, documentation of launch, performance monitoring, and reporting.

Lead Client Marketing initiatives with best-in-class strategy, innovation, and support:

  • Manage team to prioritize workflows to meet or exceed defined client service levels.
  • Publish campaign and product performance trends and best practices to support case studies and campaign recaps.
  • Support professional development and training of team.

  • A minimum of a Bachelor’s Degree required
  • A minimum of 8+ years of work experience, including advertising agency account management, digital marketing, or related experience required
  • Knowledge in the area of digital media, including email, websites, mobile, and apps required
  • Demonstrated client management/partnership experience with senior level clients in Fortune 500 companies required
  • Proven project management experience and skills, including Excel and PowerPoint; Salesforce and Jira a plus
  • Experience working with sales partners required
  • Demonstrated experience managing a team required
  • Experience leading creative development for online media campaigns required
  • Comfort with DoubleClick/DART/ad serving as well as rich media vendors (e.g., Sizmek)
  • Excellent oral and written communication skills; very comfortable presenting to a group
  • Ability to think strategically while managing details
  • Strong interpersonal skills for working internally and with clients
  • Research and analytical expertise and experience working with third-party research vendors 

Primary Location
United States-California-San Francisco
BabyCenter, LLC (6009)
Job Function
National Accounts

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