Regional Sr Manager, Demand Generation/Sales Development
Miramar , Florida
September 08, 2017

Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on providing multi-platform marketing solutions to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in nearly 80 markets with approximately 35 million owned and represented subscribers.

Comcast Spotlight offers clients easy-to-buy, easy-to-execute options customized around their business goals. We work with clients to provide them with customized, multi-screen media marketing solutions that utilize our suite of products in the way that's best suited to meet their objectives. Our media solutions provide advertisers with the ability to reach, engage and connect with their customers viewing content on any device or screen.

Job Summary:

The Sr. Manager of Sales Development has a combined love for systems, creativity and business strategy

and comes with a solid background in generating revenue through digital marketing initiatives. Through

analytics, problem-solving, and cross-functional collaboration, this person will manage overall outbound

and inbound demand generation and improve conversion throughout the acquisition and customer lifecycles.

This is a high impact position with the ability to directly drive new customers and increase existing business

Core Responsibilities:

-Develop regional strategies across all demand gen channels including SEM, SEO, Email, Events, Content Syndication, Lifecycle marketing, User Conferences, Webinars, Referrals and more.

-Manage a regional specialist to create, run and optimize lead generation and lead nurture campaigns in Marketo

-Execute reporting on effectiveness of marketing efforts and recommend new analytics capabilities that put meaningful data at the center of team decision-making

-Manage lifecycle-stage management of leads/contacts across Marketo and CRM

-Optimize Comcast Spotlight's lead scoring methodology

-Maximize data integrity

-Work with leadership to facilitate the adoption of marketing automation across the organization

-Collaborate cross-functionally to ensure marketing/sales alignment on strategy, resources and KPIs

Job Specifications:

-Bachelors degree or equivalent

-Minimum of five years in the marketing field. 8-11 years marketing experience preferred.

-Experience working cross-departmentally to achieve business results

-Experience working cross-departmentally to achieve business results

-Excellent project management skills

-Strong analytical, numerical, and reasoning abilities

-Marketo Certified Expert a plus

-Expert in using Microsoft Excel

-Intermediate knowledge of Microsoft Dynamics or similar CRM

-Well-developed interpersonal skills

-Experience working in a fast-paced environment with minimal guidance

-Results oriented

-Understanding of brand consistency across a variety of media

Comcast is an EOE/Veterans/Disabled/LGBT employer

A little about us:
Comcast brings together the best in media + technology. We drive innovation to create the world's best entertainment and online experiences.

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