Segment Product Marketing Manager

  • Company: LinkedIn
  • Posted: February 02, 2017
  • Reference ID: 705912408
A Segment PMM is responsible for driving segment growth by leading the product marketing strategy and execution for the launch of new solutions, narratives and products within a given segment.
As a team we will drive segment priorities across product, sales and marketing to ensure we capitalize on growth opportunities and you will be a critical player in ensuring we deliver on that goal.
Responsibilities could include :
  • Developing a deep segment/customer understanding through qualitative and quantitative analysis - this will include the understanding of priority targets / personas, competitive forces and global trends within the segment
  • Leveraging that deep knowledge of our customers to inform segment priorities and identify market opportunities across the LTS business
  • Creating segment-level products, packages or monetization strategies and bringing them to market. This could include:
  • Helping define the market requirements for the segment through research and validation
  • GTM planning and cross-functional team leadership to drive launch and in-market success
  • Building segment-specific content as appropriate
  • Pushing major launches that are critical to the success of your segment
  • Leading and refining our GTM approach for the segment across marketing and sales to promote in-market success. For example:
  • Owning the solution level value propositions and narratives for your segment
  • Providing guidance on content and channel strategy within your segment
  • Help define and prioritize ongoing marketing campaigns and messages that would drive success in the segment
Basic Qualifications :
  • BA/BS degree in marketing or related field
  • 5+ years of product marketing experience
Preferred Qualifications :
  • MA/MBA degree in marketing or related field
  • Experience at a top management consulting firm
  • Experience launching new products
  • Experience in email, social media and in-product marketing
  • Experience with SaaS and data-driven marketing, acquisition marketing or sales strategy
  • Experience with consumer internet product marketing, digital advertising, SEO and experiential
  • Experience in life cycle marketing strategy and execution
  • Experience analyzing complex data sets and performing quantitative and qualitative research
  • Ability to develop winning creative expression with internal and external partners
  • Ability to size and prioritize market opportunities and build business cases
  • Ability to collect and use customer insights to drive strategic decisions

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