Sr. Brand Design Manager, NAB
New York, NY
July 20, 2016
Position Type:
Full Time
The Design Senior Manager, North America Beverages, is a senior designer responsible for the development, management and execution of comprehensive brand identity and brand experience design projects across multiple media and touch-points within PepsiCo's Global Beverages Group. Successful candidates will demonstrate superior ability to inspire and engage cross-functional teams, and drive from ideation to execution quality brand design systems and solutions, directly executing them or working with external partners.

The main objective of this role is to develop and execute major brand design/experience projects across the global beverages portfolio - including packaging and beyond - specifically retail & out-of store environments, including digital/mobile/video. This means planning, organizing, and implementing consistent design principles and production processes to ensure that the design/production guardrails are met.

  • Design Project Management: Responsible for partnering across disciplines within PepsiCo and external suppliers to ensure design systems, programs and assets are developed and delivered with quality, value, and on-time. Energizes and leads both the internal team and external design resources from idea phase to commercialization. Ensures each stakeholder understands his/her role and responsibilities throughout the creative process. Regularly reviews the status of projects with appropriate leadership to verify that Company and Division expectations are met.
  • Brand Design Development: Takes ownership of the visual identity/brand experience for specific brands/activations in the portfolio, working in collaboration with the Chief Design Officer, the Head of Global Beverages Design and the other design leaders, cutting across brand, product, packaging, marketing equipment, and advertising. Generates creative design proposals (visions, scenarios, concepts) in order to visualize the desired output and share it with internal and external team members. Participates in research activities and effectively translates customer needs into actionable design requirements. Execute those requirements into design experience systems and solutions. Responsible for driving to final design recommendations, decisions and design approval to enable artwork execution / production phases. Ensure thorough consideration of all project variables and that the final solution will perform as planned.
  • Design R&D and Innovation: Identifies, supports and advances design programs that generate critical business value for one or more divisions.
  • Supporting the PepsiCo Design Organization: Supports the development of design culture in the OUS Regions.
  • External Design Network: Supports the PepsiCo Design Organization in building and cultivating a strong external design network.


  • 10+ years of deep brand design experience
  • Extraordinary design taste and skill
  • Extraordinary ability in using the Adobe Creative Suite software
  • Strong project management and design management skills
  • Ability to work in ambiguous and dynamic work environment; is comfortable with risk and uncertainty
  • Can effectively influence senior levels in the organization across regions and functions
  • Can get things done through formal and informal channels
  • Effectively communicates (verbally and written) with internal and external 
stakeholders across all levels
  • Works well with others to deliver results; keeps others informed to avoid unnecessary surprises
  • Must be willing and able to travel 15% of the time

Relocation Eligible

Not Eligible for Relocation
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