Senior Designer and Brand Manager

  • Company: American Express Global Business Travel
  • Location: Jersey City, New Jersey
  • Posted: December 21, 2017
  • Reference ID: J-32683
Senior Designer and Brand Manager
Senior Manager/Manager, Global Marketing

American Express Global Business Travel (GBT) is the global leader in travel management services large and middle market companies. GBT became a joint venture, owned by American Express and private investors, in July 2014. This is an exciting time in the history of the company and more importantly, for our clients as we build out differentiated value based on our service, technology, and products.

Reporting into the Head of Global Brand, this is a key role on the Global Marketing team and is highly visible within the organization and to GBT leadership. At a high level, this role is responsible for both maintaining GBT's brand and visual identity as well as generating new and interesting ways to engage customers while staying within the boundaries of strict brand guidelines.

Our ideal candidate has the expertise to create original, impactful visual designs to effectively communicate our sales and marketing strategy, while working within the constraints of a well-established brand. The right candidate will also have strong branding experience and use professional design techniques to set GBT apart from the competition.

  • Create and manage high-end digital and print collateral including presentations, interactive digital tools, factsheets, PowerPoint slides and decks, print ads, banner ads, infographics, web pages, videos, email templates, etc.
  • Identify the best medium and packaging (i.e., not only PowerPoint presentations) to present our message to set GBT apart from the competition
  • Manage and provide creative direction for the development of online advertising, media, and digital efforts including videos and other mediums
  • Act as GBT's "brand expert" and main point of contact to internal teams on the production of creative assets to ensure compliance with strict brand guidelines
  • Own the global GBT Brand & Visual Identity Guidelines and support key stakeholders with logo size and placement, color and font review, branded URL review, product name review, and brand education
  • Own and manage the image library, video library, brand assets and templates, the internal employee Brand page, and external sites (YouTube, Vimeo, etc.)
  • Partner across the organization on ad hoc projects, design support and ideation, and brand guidance
  • Vet, onboard, and guide agencies and vendors to develop content and assets as needed
  • Establish and maintain vendor relationships for brand-related needs including: global company websites, product updates, partner sponsorships, marketing collateral development, promotional marketing items, and global stationery
  • Own and manage several online and internal operating systems to support the brand and review processes (SharePoint, Intralinks VIA, Brandfolder, etc.)
  • Conduct brand review of collateral and partner closely with Compliance, Legal, and American Express to support the Brand & Marketing Review process of all external-facing materials
  • Act as the back-up reviewer for the Brand & Marketing Review process
  • Potential to own and manage the Brand & Marketing Review Process which includes acting as the review process liaison with American Express, the joint venture, and our travel partner network
  • Potential to manage one direct report (marketing review process analyst)
  • 7+ years of experience designing marketing collateral in a corporate marketing department within strict brand guidelines
  • Experience designing for a B2B or B2B2C business model
  • Strong brand development and management skills (taglines, value props, pillars, etc.)
  • Experience creating visual identity guidelines (fonts, palettes, logos, etc.)
  • Advanced PowerPoint skills with ability to create new and engaging templates/themes that are easily adaptable for use by any employee
  • Advanced Adobe Creative Design Suite skills (InDesign, Photoshop, Illustrator, Acrobat)
  • Proven verbal communication skills and leadership skills
  • Experience maintaining and enforcing brand and visual identity guidelines throughout a global corporation
  • Strong relationship building skills and the ability to collaborate well with internal and external partners
  • Positive attitude and strong ability to act professionally when dealing with all levels of the organization and across global cultures
  • Experience negotiating contracts with agencies and vendors
  • Experience guiding agencies and providing art direction to develop content and assets
  • Successfully manage multiple projects simultaneously and independently to completion within deadlines
  • Ability to thrive in a high-pressure, deadline-driven environment

Who you are:
  • You are obsessed with developing and driving the brand
  • You love crafting powerful taglines, value statements, stories, and designs to differentiate the brand
  • You think outside the box and stay current on brand and design trends
  • You thrive in an environment where you get to work independently and bring your creative ideas forward, but you also enjoy partnering across the team
  • You seek to break the status quo and to develop innovative design ideas to differentiate GBT
  • You are a self-starter who uses good judgment and quickly builds trust with partners
  • You enjoy juggling numerous projects simultaneously and take pride in meeting deadlines
  • You belong on a highly talented, passionate, and high-performing creative team

Preferred experience:
  • Adobe After Effects & Adobe Premiere
  • SnapApp, Camtasia, and/or HTML 5
  • Windows-based operating systems
  • Compliance review processes
  • Experience with master brand trademark license agreements
  • Experience in the travel industry, financial services industry, or an institutional organization

This position works out of our Jersey City, New Jersey office.

Must provide portfolio of work.

United States>New Jersey>Jersey City

It is our policy to provide equal employment opportunities to all individuals based on job-related qualifications and ability to perform a job, without regard to age, gender, gender identity, sexual orientation, race, color, religion, creed, national origin, disability, genetic information, veteran status, citizenship or marital status, and to maintain a non-discriminatory environment free from intimidation, harassment or bias based upon these grounds.

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