Job Location: United States : North Carolina : Charlotte
In January 2016, MetLife announced a plan to pursue the separation of a substantial portion of its U.S. Retail segment. Once separated, the new business will be called Brighthouse Financial.
Brighthouse Financial will serve customers the way they want, need and deserve. It will focus on eliminating the complexity, confusion and cost that can get in the way of many Americans who are seeking financial security. We will bring products to the market that add value to our customers’ lives, and will be guided by a common set of values that focus on the customer and drive accountability.
Brighthouse Financial is seeking high-performing team members who are passionate about the company’s mission. We are laser-focused on adding value to our customers and minimizing complexity in every decision and action. We are building high performing teams who set the bar high and hold each other accountable.
The Digital Content Marketer sits on the Brighthouse Financial Content Experience team, within the larger Experience Design team, which includes UX, development, and user research. The Content Experience team works on projects for our major consumer-facing and financial advisor-facing platforms. We work closely with leadership, brand teams, sales, and product marketers as we create engaging, useful, and customer-focused content experiences for the next generation of financial services. The content experience team encompasses content architecture, content marketing, analytics, and oversight of the Brighthouse Financial content library. You will be a key member of the newly expanded Content Experience team, fostering a culture of fun, creativity, and results for the next generation of financial services. As a part of our team, you’ll provide key content marketing deliverables that will help to drive traffic to our major web platforms.
The ideal candidate is passionate and deeply committed to meeting our users where they are through targeted B2B and B2C content marketing, SEO, advisor affiliate marketing, and web platform merchandising. The Digital Content Marketer will work closely with the brand, campaigns, and content strategy teams combining user needs with business needs in a holistic content marketing plan.
We can offer you
Americas Retail - Marketing
MetLife is a proud equal opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. It is MetLife's policy to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.
MetLife maintains a drug-free workplace.
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Requisition #: 42181