Develop, document, execute, and continuously refine a best in class digital content strategy, driven by data & analytics, inclusive but not limited to infrastructure, UX/UI, content creation, content maintenance, SEO, SSO & personalization.
Identify strategic challenges, articulate a vision, provide strategic frameworks and produce actionable roadmaps inclusive of infrastructure and content creation.
Define and execute a content effectiveness measurement plan as it relates to Cost Savings and Sales.
Work with various internal channels including Customer Service, IT, Social, and Digital Sales to define the digital strategy with a strong focus on measurable outcomes and meaningful digital experiences.
Oversee strategic use of various types of content and tools for Support based on value
Establish process to manage and execute on-going content projects with established templates and editorial calendars.
Track and monitor performance for all digital content projects. Provide direct feedback/analytics with the goal to improve response/revenue.
Maintain an advanced knowledge and understanding of best in class content strategy and Customer experience and drive innovative recommendations to drive key KPIs.
Establish Key Performance Indicators (KPIs) for all content including Voice of the Customer KPIs. Evaluate content against those KPIs and use this data assist with decision making.
Ensure all content is on-brand, consistent in terms of quality and tone of voice.
Manage the Support Budget to deliver on time and under budget.
Lead and develop a team of over 20 writers, editors, project managers and infrastructure gurus.
Strong understanding of website & App technology, social and email marketing including SEO, SEM, Social Media platforms, content management tools, Fluency in Google Analytics and other analytics/reporting tools.
Solid understanding and experience with principles of digital design, writing and editing.
Proven experience with Search Engine Marketing and Optimization strategies.
Strong leadership and interpersonal skills - able to motivate teams and drive collaboration with other departments and stakeholders without direct authority over those groups
Flexibility -Must be able to travel approximately 25% of the time.
Strong technical aptitude in order to work closely with IT partners.
Ideally, you'll also have:
Exceptional attention to editorial detail skills.
Excellent communication, persuasive and presentation skills \ Proven ability to collaborate on large scale technology projects, working with cross-functional teams and stakeholders.
Demonstrated Ability to work in a fast-paced environment where the demands and directions of the work are constantly changing.
Not to boast, but a little bit about us
Verizon powers America’s fastest and most reliable network. We’re also leading the way in cloud and security solutions, Internet of Things and video entertainment. Technology moves fast and so do we. We believe that bringing great ideas and customer experiences to life should be recognized and rewarded. Whether you think in code, words, pictures or numbers, find your future at Verizon.
Equal Employment Opportunity
We're proud to be an equal opportunity employer - and celebrate our employees' differences, regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, or Veteran status. Different makes us better.