Senior Director, Global Brand Lead, Vaccines - Vaccine Business Unit

  • Company: Takeda
  • Location: Cambridge, Massachusetts
  • Posted: April 26, 2017
  • Reference ID: 1701061

Are you looking for a patient-focused company that will inspire you and support your career? If so, be empowered to take charge of your future at Takeda. Join us as a Senior Director, Global Brand Lead in our Cambridge, Massachusetts office.

Here, everyone matters and you will be a vital contributor to our inspiring, bold mission. As a Global Brand Lead working on the Global Commercial Vaccine team, you will be empowered to make meaningful contributions, and a typical day will include:


  • Create and manage global asset strategies & initiatives for both inline & pipeline assets in the Franchise, inclusive of lifecycle management;
  • Ensure thorough understanding and anticipation of the market environment throughout the organization;
  • Ensure the Franchise has access to the resources needed within Takeda and its partners to maximize its launch and commercial growth;
  • Contribute to the strategic framework for optimization of resource allocation across the portfolio and the identification of next generation products and technologies to enrich the Franchise portfolio.

  • Provide a vision for the Franchise future position in the market to inspire and align Takeda’s capabilities, ensuring customer needs are met while creating sustainable value for public health and shareholders:
    • Be aware of the current and anticipate new market driving trends;
    • Guide the operating plans (MRP horizon) and Regions/countries’ plans for consistency with global strategy, with a focus on strategic countries and global products;
    • Ensure that corporate development strategy and initiatives are coordinated with global Franchise product & portfolio strategies;
    • Ensure clear cross-functional goals are established in relation to the Franchise vision design and implementation.
  • Deliver development and implementation of optimal global product/brand strategies including:
    • Articulation by cross functional teams of strategic choices for the Franchise based on evidence, customer insights and thorough understanding of Takeda’s capabilities;
    • Launch strategies (segmentation, behavioral objectives by targets, positioning, key messages, branding…);
    • Product strategy adaptation to life cycle stage after launch;
    • Ensure key strategic issues are identified and addressed to maximize value of the assets;
    • Ensure competitive intelligence information is available and is used in scenario planning and decision making in relation to Franchise strategies;
    • Design and coordination of War Gaming for insightful analysis of competitive moves and implications on our Franchise strategies;
    • Value positioning and Pricing policy, in cooperation with Market Access and regional commercial and medical affairs;
    • Coordination with Medical Affairs and Communications of global integrated communication and advocacy strategic plan;
    • Global marketing tactics on global products, including promotional material, educational and communication material, corresponding digital assets, coordination of large events;
    • Identification in collaboration with Medical Affairs, Market Access and Public Affairs, of strategic objectives for third party partnerships, phase IV to contribute to shape the market and enhance product profiles;
    • Coordination of cross functional prelaunch, launch and post launch plans : Integrated Strategic Brand Plan, Launch Plan, and Post Launch evaluation;
    • Alignment with regions and countries on execution of franchise strategies.
  • Engage in commercial and communication relationship with external partners and public advocacy groups regarding global disease and product advocacy as required;
  • Contribute within the global commercial function to support local Takeda Vaccines organizations and operational directions in developing and implementing plans to implement the franchise strategy, including:
    • Clear communication throughout the organization of the critical success factors for a brand launch, ensuring plans are in place to meet them;
    • Provision of Annual Brand Books for launched product(s);
    • Monitoring of global strategy implementation locally, and adjusting accordingly;
    • Diffusion of good marketing practice throughout the organization and good practice sharing relevant to the franchise.
  • Fully engage with key functions, including manufacturing and commercial colleagues to ensure that the strategy is sound, clear, and executable. Coordinate with R&D, Manufacturing and Commercial Operations initiatives to minimize time to market and to peak sales and to optimize product performance and profitability for the franchise;
  • Drive the initiative towards determining product profitability with global controlling: strategic product & franchise P&L;
  • Represent commercial team in GPT; leads the cross-functional GBT (Global Brand Team); Serves in other key committees (e.g. MOC) representing commercial priorities;
  • Serves as the single-point of contact for the asset as needed for questions / inquiries / updates from the VBU leadership team and vaccines colleagues world-wide



  • University degree required in science or similar discipline; advanced degree such as MBA preferred
  • Minimum 15-20 years' professional experience in vaccines or pharma industry, preferably in multiple geographies, in commercial operations and global marketing, with a minimum of 7 years in product management in vaccines at global or regional level
  • 5+ years market-facing commercial experience (in-line product marketing and/or sales experience)
  • Extensive exposure to multi-country product launch and pre-launch activities and issues
  • Demonstration of capacity for strategic thinking plus strong analysis skills ans a creative/innovative approach to problem solving. Proven ability to work cross-functionally and cross-regionally.
  • Experience in influencing vaccines/pharmaceutical product development, health economics and multi-country pricing.
  • Ability to build strong cross-functional partnerships and external customer relationships; proven leadership skills and experience in managing teams
  • Strategic awareness, visioning (capability to take a broad and long range perspective and to build a compelling vision), analysis and scenario planning, forecasting
  • Operational P&L management experience in a local market
  • Finance and economics: ability to deliver on company objectives and company/group financial ratios, implementation of value-based pricing, and decision making based upon Return on Investment and Market Access drivers
  • Excellent presentation, analytical and communication skills, both written and oral, are required, to synthesize key issues, and communicate/persuade constituencies towards specific actions and initiatives. Knowledge of a regional language is preferred.
  • Good decision-making and tactical skills are required in order to develop policy options and recommendations to address issues expeditiously.
  • Should be well organized, highly motivated, process driven and results oriented with the ability to rebalance priorities and assume responsibility in a multi-tasking environment.
  • Enthusiastic, confident and must be able to act independently and demonstrate sound business judgment within the scope of broad guidelines
  • Must be able to work under pressure, and with all levels of the organization, government officials and trade associations

  • Maintain minimum standards of education/certification in individual professional discipline

  • Ability to travel to various meetings/client sites – extensive international travel and overnight absence will be required
  • Manual dexterity required to operate office equipment (i.e. computers, phones, etc.)
  • Due to travel, the work environment includes exposure to both inside and outside working conditions. Temperature and length of exposure varies depending upon meeting location and transportation.

  • Around 50% domestic and international required


  • 401(k) with company match and Annual Retirement Contribution Plan
  • Tuition reimbursement
  • Company match of charitable contributions
  • Health & Wellness programs including onsite flu shots and health screenings
  • Generous time off for vacation and the option to purchase additional vacation days
  • Community Outreach Programs

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