Senior Director Job
Foster City , California
November 23, 2016
Organization: Marketing
Job: Marketing
Job Number: 164519

Sr. Director, U.S. Client Marketing - Regional Financial Institutions & Marketing Strategy Payment Platform & Partnerships


The US Client Marketing team part of the overall NA Marketing organization is transforming how we partner with clients to drive engagement, through a proactive and results driven marketing approach and strategy. Our focus is to enable client value and engagement, maximize Visa investment assets and partners and drive brand awareness and engagement. This is an exciting time and opportunity to join a very dynamic, strategic and results driven team. You will have the chance to be a part of a transformation that will make Visa the preferred marketing partner in the payments industry.

Position Summary :

The Regional, Community Financial Institutions and Credit Unions are key client partnerships for Visa. There is a large opportunity to develop a framework and strategy to drive marketing engagement, growth and payment volume across key segments within the regional portfolio. These banks can benefit from an engagement strategy that helps drive top line growth in their credit and debit card business where they need expertise, direction and support from their partnership with Visa. Our focus is to move from just a turnkey model to a segmented focus where we can activate and grow the portfolios across the strategic partners.

The Senior Director of U.S. Client Marketing will develop the strategic framework to drive marketing engagement across the Regional, Community Financial Institutions and Credit Unions along with supporting the development of the broader Issuer strategy for the client team. This role will leverage the Visa ecosystem to bring to life value driven marketing campaigns and programs for both top regional and more broadly across the smaller clients.

This role will have responsibility for supporting and executing components of a comprehensive plan consisting of direct marketing, sales collateral, and trade events among other elements of the marketing mix. They will be responsible for developing and maintaining the Regional Issuer website along with content updates and engagement. This position fills a key role in our expanded focus on client marketing efforts. This Sr. Director must be able to thrive and motivate people in a fast-moving, highly matrixed environment. He/she will be a results-oriented, flexible leader and have a "can do", positive attitude. This leader must have a strong track record of influencing across functional areas. This leader will lead a team of two people including one manager and one analyst. They must have people leadership experience with proven track record of developing high performing talent.

In addition to the Regional responsibilities, they will also lead the strategy for the Payment Platforms and Partnerships like PayPal, Visa Checkout and Mobile Pays. They will work across the client marketing team to bring to life a marketing approach each year that can be integrated across all client segments.

Specific Responsibilities:

  • Partner with the Regional Issue teams to develop a marketing strategy that drives the right level of engagement and growth across this portfolio

  • Develop a segmented approach to working with the regional, community and credit unions where we can optimize resources and value across the right set of partners

  • Develop a marketing plan that has a clear focus on top line growth for both Visa and clients

  • Work with Visa NA Operations, Sales and Product to support defined B2B strategies for both Regional FIs and DPS by defining value propositions, messaging, and claims that are relevant and compelling to the target audiences

  • Support development of B2B and B2B2C marketing assets and programs that Visa can deliver for both Regional FIs and DPS clients

  • Drive the development of market ready materials (e.g., marketing guides, creative templates, whitepapers) for clients to adapt and market Visa products and services

  • Have a strong understanding of the complex and lengthy nature of the B2B sales process and have the ability to integrate marketing into the process to help drive sales

  • Partner with Visa client-facing teams (DPS, Sales, Sales Operations) to drive B2B marketing efforts to the Regional and Community client base, including B2B advertising, website maintenance and optimization, events and tradeshow support

  • Demonstrate the ability to develop, manage and deliver multiple and interdependent components of a complex and comprehensive B2B marketing effort Collaborate with Visa Performance Solutions to deliver end-to-endDeexecution of marketing programs leveraging Visa products initiatives and sponsorship assets (i.e., NFL, Olympics, Affluent assets) on behalf of clients

  • Manage key agency partners to execute integrated marketing programs that reflects the changing client landscape and leverages Visa's global brand strategy

  • Lead a team of two employees and develop top talent

  • Develop the Payment Platform and Partner strategy across all issuers (national, super-regional and regional)

BA required, MBA preferred

  • Experienced, results-oriented marketer with at least 10 years progressively responsible business experiences with a proven track record in delivering marketing programs, B2B marketing required
  • Experience in marketing roles that involve digital/social marketing and direct marketing
  • Experience in developing client marketing programs and presenting to clients; management/marketing consulting or agency experience a plus
  • Previous experience working in financial services- processing or financial institutions preferred
  • Experience leading and developing top level talent
  • Ability to lead in a very complex and matrixed organization
  • Experience developing comprehensive marketing strategies that demonstrate a clear roadmap to driving top line growth across a broad range of partners


  • Digitally savvy with track record of using digital and social effectively
  • Strong strategic thinker with a results orientation who approaches any challenge with thoughtfulness, drive and appropriate urgency
  • Executive presence and ability to present and represent Visa in senior executive meetings both internally and with clients
  • Collaborative and "hands-on" team leader and player who builds strong relationships internally and externally, and works well under pressure, thriving under tight deadlines
  • Flexible and resilient leader as demonstrated by adaptability, professional maturity and ability to manage by influence
  • Exceptionally strong project management and interpersonal skills
  • Data driven marketing expertise and results oriented
  • Positive individual who is a team player

About Visa:

Common Purpose, Uncommon Opportunity. Everyone at Visa works with one goal in mind - making sure that Visa is the best way to pay and be paid, for everyone everywhere . This is our global vision and the common purpose that unites the entire Visa team. As a global payments technology company, tech is at the heart of what we do. CyberSource, a Visa company, has been and continues to be a pioneer within the e-Commerce Payment Management world. Our VisaNet network is capable of handling over 65,000 transaction messages per second for people and businesses around the world, enabling them to use digital currency instead of cash and checks.

We are also global advocates for financial inclusion, working with partners around the world to help those who lack access to financial services join the global economy. Visa's sponsorships, including the Olympics and FIFA™ World Cup, celebrate teamwork, diversity, and excellence throughout the world. If you have a passion to make a difference in the lives of people around the world, Visa offers an uncommon opportunity to build a strong, thriving career. Visa is fueled by our team of talented employees who continuously raise the bar on delivering the convenience and security of digital currency to people all over the world. Join our team and find out how Visa is everywhere you want to be.

"Visa will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of Article 49 of the San Francisco Police Code."

A little about us:
As a global company at the forefront of the electronic payments industry, Visa is a dynamic organization.

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