The Senior Director of Marketing Beauty GFO – Global Body, Aveeno,
LPM and Johnsons Adult is a key strategic leadership role within the Global
Franchise Organization (GFO). This position reports into Alicia Sontag,
President of Global Beauty GFO, and sits in New Brunswick, NJ.
The role leads the body need state (all upstream technologies,
consumer insight work, business development initiatives, etc). In addition, the
role is accountable for the global strategy, market expansion, new product
innovation, integrated communication campaigns, and performance of the brands
that are most heavily weighted in the body category – namely Aveeno, Le Petit
Marseilles, and Johnsons Adult. The role
has 4 direct reports, a team of roughly 15+ individuals, and leads via a matrix
structure dedicated cross functional teams in areas such as R+D, GSI, etc.
Body Care is a $50B+ category globally and growing. J&J is the #6 body player globally and is
outpacing industry growth, with a goal to capture the #3 position within the strategic
plan time horizon. This position will
lead the strategy, plans and programs to achieve this growth potential for
J&J Consumer. Key opportunity areas
include developing insight-driven robust and disruptive global pipelines,
leveraging innovation across different chassis and brands, and addressing white
The role is also responsible for leading key strategic projects throughout the
year, partnering with business development on significant inorganic
opportunities, and partnering with Finance and GSI/Analytics to ensure the team
is tracking against key internal metrics and focused on relevant external
insight and analytics.
insights and future trends that inform portfolio opportunities
each brand’s unique space to occupy in the Need State and how brands can
cumulatively maximize share of the Need State
- Partner w/
R&D to assess and drive upstream technologies (internal and external)
platform strategies across brands within need state
and action whitespace opportunities within need state
The role is responsible for driving global strategy, market
expansion, new product innovation, integrated communication campaigns, and
performance of the brands that are most heavily weighted in the body category –
namely Aveeno, Le Petit Marseilles, and Johnsons Adult. These brands represent
a significant portion of the total global beauty business, as well as a
significant portion of the global growth projections for the strategic plan
Specific responsibilities include:
- Develop 8
Year Strategic Plan for each brand.
with regions to develop global market expansion strategies for all 3 brands
(i.e., timing of new brand launches into new markets, new launch toolkits, and
specific launch activations for each market).
global pipeline for each brand across breakthrough, platform, and incremental
opportunities – ensuring sufficiency by brand, by year, by region.
compelling communication campaigns that can be leveraged globally / cross
region, in conjunction with locally or regionally created assets.
- Drive performance per brand – in year and over
the strat plan time horizon
required. MBA preferred
- 15+ years
of progressive experience in setting a vision and executing in a similar
integrated brand leadership role within a consumer packaged goods organization,
preferably with a breadth of functional and/or industry experience is required.
mindset is required.
starter – ability to work independently and independently solve problems is
thinker with strong analytical skills who can synthesize and make meaning of
large quantities of information. . Ability to draw conclusions and form
opinions based on complex and varying data and information is required.
focused / able to make things happen in a matrixed environment is required.
capabilities – ability to inspire groups across functions to action. Executive presence
management capabilities – ability to manage complex project workstreams across
multiple dimensions is reqired.
experience – working and/or living in more than one region is required.
experience is highly preferred
- This role requires 10%
United States-New Jersey-New BrunswickOrganization
J & J Consumer Inc. (6101)Job Function