This critical role will drive focused marketing strategy and implementation for a specific territory. As the marketing lead and primary liaison to the sales team and channel partners, this field-based position is a senior marketing role requiring demonstrated experience both in strategic account marketing and managing the core development activities. Responsible for planning, execution and tracking of regional marketing and communications plan for segment and divisions focusing on increasing revenue and driving market share. Act as the focal point for the prioritization and feedback of all field marketing information and positioning requirements. Identify, develop and exploit best practice processes among sales & marketing productivity.
+ Work with Corporate Marketing, Sales and cross-organizational functions to create a strategic marketing plan of initiatives that are aligned with brand strategy, business plan objectives, and existing corporate programs.
+ Work with top revenue Partners in territory to build a joint marketing plan.
+ Develop and execute agreed upon marketing programs and sales tools; and creation of/or participation in RSA, Partner, and/or 3rd-party industry events.
+ Manage to a defined budget.
+ Management of in-territory Partner(s) co-op funding.
+ Work with regional sales management to determine best practices for targeted and broad-base programs.
+ Act as key conduit between Channel and Sales management.
+ Participate in appropriate strategy and program development sessions.
+ Gather marketing data for marketing analysis of field programs and initiatives. Track trends and ROI. Maintain complete transparency by ensuring all field marketing programs and results are input into RSA’s CRM system appropriately/accurately and provide ongoing ROI reporting.
A successful Sr. Field Business Partner will build a deep understanding of the fiscal year plan. The candidate will have strong ties with sales – as a result of the ability to work with direct and indirect sales managers to create and execute on an agreed-upon plan that aligns with overall marketing and sales objectives.
The candidate serves as a primary communications conduit to the holistic marketing team to ensure assets and campaigns are aligning with the market in an integrated marketing approach.
In addition, the candidate must track and measure success through measureable metrics and goals, and provide regular communications to sales on the status of his/her territory’s plans and events.
+ BS/BA (non-technical). MBA a plus.
+ Minimum 7 years of experience working in marketing, field marketing, or marketing sales programs.
+ Experience and proficiency with traditional marketing vehicles such as email and CRM, as well as digital marketing and social media.
+ Strong written and verbal communications and presentation skills with ability to communicate conceptually and tactically – including strategy, planning, and executing activities.
When you choose our company, you join a diverse world of innovative thought leaders. At our core is a commitment to workplace diversity, the sustainability of our planet, and community corporate involvement. We offer highly competitive salaries, bonus programs, world-class benefits, and unparalleled growth and development opportunities-all to create a compelling and rewarding work environment.
We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity and/or expression, national origin, protected veteran status, disability, genetics, or citizenship status (when otherwise legally authorized to work) and will not be discriminated against on the basis of such characteristics or any other status protected by the laws or regulations in the locations where we operate. We encourage applicants of all ages.
**Critical Hiring Criteria:**
Marketing & Communications
400 - SECURITY
US - Massachusetts - Bedford