Senior Manager, Ad Technology

  • Company: Johnson & Johnson
  • Posted: September 01, 2016
  • Reference ID: 2419160824-en-us

BabyCenter® is currently recruiting for a Senior Manager, Ad Technology.  This is a full time position based in San Francisco, CA.


BabyCenter® is the world’s partner in parenting. The #1 pregnancy and parenting digital destination, BabyCenter reaches more than 40 million moms and dads monthly in 11 languages from Canada to the Middle East to China. In the United States, 7 in 10 babies born last year were BabyCenter babies. BabyCenter provides parents with trusted information, advice from peers, and support that’s Remarkably Right® at every stage of their child’s development. Products include websites, mobile apps, online communities, email series, social programs, print publications, and public health initiatives. BabyCenter also leverages its industry-leading audience engagement to provide unparalleled insights and innovative marketing solutions to the world’s top brands, retailers, and institutions. Additionally, BabyCenter is committed to improving maternal health globally, and – through its Mission Motherhood™ campaign – works closely with nonprofits, NGOs, and governments to help make motherhood safer for all women. BabyCenter is a member of the Johnson & Johnson family of companies.


Thriving on a diverse company culture, celebrating the uniqueness of our employees and committed to inclusion.  Proud to be an equal opportunity employer.


The Senior Manager, Advertising Technology, will work with Sales, Product, Engineering, Vendors and Media Ops to create and operate scalable solutions, and systems for Media Ops and Sales. He/she is the go-to for technical requirements for new and changing ad products, as well as an advisor to internal teams on ad industry best practices and trends. He/she also straddles pre- and post-sales support, bringing deep knowledge and experience to bear in helping presales and business development teams productize and package our offerings in a way that ensures excellence in execution, while helping post-sales understand what’s being sold, as well as understand technical changes to live campaigns that may be required periodically as our sites evolve. From this central position, the Ad Tech Manager also administers BabyCenter’s digital ad serving and CRM platforms (DFP, DSM and SalesForce), and Data Management Platforms. He/she will also play a leading role in future adserving/inventory systems implementations and upgrades. The Ad Tech Manager is a technical expert and advisor in all phases of the ad sales life cycle process, from display advertising creative consulting, technical sales support, and technical implementation and troubleshooting, to QA and project-based site and ad development.

The successful candidate is able to understand the sometimes competing needs and priorities of different functional groups across the company, and is able to communicate effectively with each group in its own language. The ability to discuss technical matters with non-technical audiences is essential. He/she is well versed in broad picture industry trends, while also being able to zoom in on the finest details of system and process administration.

  • Advise and collaborate with the Ad Products Manager, and Product and Engineering groups on ad product & adserver technical requirements.
  • Lead technical testing of new platforms, such as Audience Extension platforms.
  • Lead technical implementations and upgrade projects.
  • Administer DFP, DSM, Operative and SalesForce to support revenue delivery & forecasting.
  • Create and update technical documentation for the teams using DFP, DSM, & SF as needed.
  • Oversee third party vendor providing outsourced support services.

  • A minimum of a bachelor's degree is required
  • 5+ years’ experience in digital Advertising Operations
  • Demonstrable knowledge and experience with ad tagging code and adservers (DFP preferred)
  • Basic familiarity and experience working with HTML & JavaScript
  • Experience in ad usability, rich media best practices, latency considerations and marketing research
  • Ability to communicate clearly with partners from a wide range of functional areas
  • Ability to lead systems implementation and upgrade projects
  • Attention to detail, self-motivation, analytical mindset
  • Familiarity with the concepts of a data management platform (i.e. Krux) is preferred

Primary Location
United States-California-San Francisco
BabyCenter, LLC (6009)
Job Function

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