Senior Manager, Global Diversity & Engagement Communications
Location:
Harrison , New York
Posted:
February 08, 2017
Reference:
109279BR
PepsiCo has long been a global employer of choice recognized for creating a diverse and engaging workplace. This role is responsible for communicating the power of Global Diversity & Engagement (D&E) in a meaningful way that engages employees and external stakeholders. Reporting into the Senior Director, Global Internal Communications the Senior Manager will execute the D&E communications plan and disseminate key messages externally and internally across a targeted mix of media and channels.
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Accountabilities:
  • Conceptualize and write evergreen content and ­stories and assemble accompanying assets including graphics, photos and videos for company's intranet site
  • Provide communications support for PepsiCo's sponsorship / presence at key D&E conferences and gatherings throughout the year
  • To support messaging and talking points, gather illustrative examples of internal D&E programs including photos and other assets working in conjunction with the Global Internal Communications Council and D&E team
  • Develop materials including messaging, talking points, backgrounders and FAQs in response to external inquiries from media, third party organizations and other key stakeholders
  • Manage D&E external media relations strategy, in coordination with Media Bureau, and serve as point person for reactive media relations, ie­ published articles, blog posts, digital and social media engagements, videos, etc.
  • Contribute to positive perception of PepsiCo with key global external audiences of opinion elite and influencers, using benchmarking survey submissions, earned,­social and digital media, along with meetings and events, to educate audiences about PepsiCo's diversity story
  • Serve as valued resource to sector communicators and their teams on D&E issues, and on implementation of shared plan in­focus markets (as determined by D&E team). Develop strong relationships with these teams and keen understanding of­ differing D&E issues in each market.
  • Create and execute global internal and external campaigns to drive awareness about various D&E initiatives
  • Maintain internal and external web presence for D&E working with digital teams


Qualifications/Requirements

  • Strong project management skills in order to multi-task and manage multiple projects simultaneously from beginning to end
  • Strong content creation and writing abilities, across written, video and digital. ­The successful candidate will know how to build a story that ­engages an audience, not just recites the facts
  • Deep and current understanding of the drivers of corporate reputation, knowledge of global diversity and engagement issues, and ­experience in successful corporate reputation campaigns
  • Highly proactive and able to navigate ambiguity and complexity while developing successful solutions
  • Well-organized with strong attention to detail while working in a dynamic fast-paced environment
  • Ability to work collaboratively across functions, including comfort with supporting and interacting with senior executives
  • Knowledge of international markets and comfort working globally
  • Experience managing agency resources and budgets
  • 6-8 years minimum Corporate Communications experience
  • Bachelor's Degree (Master's Degree preferred)


Relocation Eligible

Not Eligible for Relocation

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