Senior Manager of Marketing Analytics

  • Company: CVS Health
  • Location: Woonsocket, Rhode Island
  • Posted: March 02, 2018
  • Reference ID: 732039BR
Job Description
CVS Health is looking for a talented and agile leader to enhance our understanding of the consumer as well as the effectiveness of marketing on our business. The Senior Manager of Marketing Analytics will join a Customer Analytics team that enhances the corporate understanding of the CVS Pharmacy ® retail customer and measures marketing initiatives across the retail front store, pharmacy and clinic. This newly created role will be responsible for leading a small team of analysts in measuring and optimizing the return on our retail marketing investments in traditional and digital media. The ideal candidate will have an advanced analytics background with experience in retail or healthcare.

  • Lead and develop a team of 3 – 5 marketing analysts in supporting the organization’s understanding of marketing’s impact on sales
  • Devise robust marketing measurement plans in collaboration with Marketing, Media and our agency partners
  • Analyze social, digital and search data to help develop benchmarks, optimization strategies and recommendations
  • Partner with marketing strategists to evaluate business questions and propose analytical solutions that provide actionable insights on customer behavior and/or marketing efficacy
  • Recommend and execute analytic solutions that enable a more complete understanding of the impact of marketing on consideration, engagement and sales
  • Create and deliver impactful presentations for mid-level and senior-level audiences
  • Leverage loyalty and transactional data to identify business opportunities and support a deeper understanding of
    customer behavior
  • Oversee the development of reporting that enables enhanced decision making by internal teams


Required Qualifications
  • Bachelor’s degree in Analytics, Mathematics, Statistics, Economics, Computer Science or related field;
  • 5 or greater years working in analytics with a track record of delivering insights and business impact
  • 3 or greater years experience with advanced analytic techniques, such as marketing mix, predictive modeling, multivariate regression analysis and ROI measurement
  • 3 or greater years of experience using data analysis and visualization tools such as SAS, SPSS, R, Python, SQL, and Tableau
  • Excellent analytical and problem-solving skills Strong oral and written communication skills Ability to handle multiple, complex projects in a deadline-driven environment High levels of self-motivation and attention to detail

Preferred Qualifications
- Advanced degree in data science, marketing analytics or business analytics field is preferred
Previous experience managing others is preferred

Bachelor’s degree in Analytics, Mathematics, Statistics, Economics, Computer Science or related field; Advanced degree in data science, marketing analytics or business analytics field is preferred

Business Overview
CVS Health, through our unmatched breadth of service offerings, is transforming the delivery of health care services in the U.S. We are an innovative, fast-growing company guided by values that focus on teamwork, integrity and respect for our colleagues and customers. What are we looking for in our colleagues? We seek fresh ideas, new perspectives, a diversity of experiences, and a dedication to service that will help us better meet the needs of the many people and businesses that rely on us each day. As the nation’s largest pharmacy health care provider, we offer a wide range of exciting and fulfilling career opportunities across our three business units – MinuteClinic, pharmacy benefit management (PBM) and retail pharmacy. Our energetic and service-oriented colleagues work hard every day to make a positive difference in the lives of our customers.

CVS Health is an equal opportunity employer. We do not discriminate in hiring or employment against any individual on the basis of race, ethnicity, ancestry, color, religion, sex/gender (including pregnancy), national origin, sexual orientation, gender identity or expression, physical or mental disability, medical condition, age, veteran status, military status, marital status, genetic information, citizenship status, unemployment status, political affiliation, or on any other basis or characteristic prohibited by applicable federal, state or local law. CVS Health will consider qualified job candidates with criminal histories in a manner consistent with federal, state and local laws. CVS Health will not discharge or in any other manner discriminate against any Colleague or applicant for employment because such Colleague or applicant has inquired about, discussed, or disclosed the compensation of the Colleague or applicant or another Colleague or applicant. Furthermore, we comply with the laws and regulations set forth in the following EEO is the Law Poster: EEO IS THE LAW and EEO IS THE LAW SUPPLEMENT

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. If you require assistance to apply for this job, please contact us by clicking EEO AA CVS Health

CVS Health does not require nor expect that applicants disclose their compensation history during the application, interview, and hiring process.

For inquiries related to the application process or technical issues please contact the Kenexa Helpdesk at 1-855-338-5609. For technical issues with the Virtual Job Tryout assessment, contact the Shaker Help Desk at 1-877-987-5352. Please note that we only accept resumes via our corporate website:

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