Senior Manager, Sponsorships (Strategy)

  • Company: Capital One
  • Location: McLean, Virginia
  • Posted: January 07, 2017
  • Reference ID: R16122
McLean 1 (19050), United States of America, McLean, Virginia

Senior Manager, Sponsorships (Strategy)

Capital One is looking for a Senior Manager of Brand Sponsorships to lead select regional sponsorships. This role will be responsible for developing the sponsorship strategy and managing the execution and activation of our regional sponsorship properties.

This role will help define how line of business objectives can be met by a cohesive and integrated sponsorship strategy. You should have knowledge and experience in leading and activating sports and entertainment (e.g., music) based sponsorships and working with external creative and activation agencies. Successful candidates should have experience in business case development to gain support for new initiatives, as well as ability to establish measurements and metrics to determine program effectiveness. We’re looking for an individual with a strong, multi-discipline marketing experience ideally with retail driving sponsorships. 

The Senior Manager, Sponsorships will ensure all activities are tied to an integrated marketing communications plan when applicable, partnering with external and internal creative and media agency colleagues, marketing/communications, Brand, Digital, PR, Social and other Marketing and Business functions. The Senior Manager, Sponsorships will interface with internal clients, collaborate in a team setting, strategize/plan sponsorship activations and manage external agencies. Successful candidates will have experience in leading social and digital marketing campaigns in support of sponsorship activations. Candidates should have excellent written and verbal communication skills. The Senior Manager will report to the Director of Brand Sponsorships within the Brand Marketing Department.

In this role, the Senior Manager will:

  • Lead the development of strategy and objectives for regional sponsorship properties
  • Lead the execution of existing regional sponsorships
  • Understand individual line of business needs in order to build strategies and activations that maximize return on investment and sponsorship key performance objectives  
  • Lead cross-functional teams (internal and external) through the development and execution of sponsorship and grassroots event activations.
  • Communicate key metrics and opportunities through written reports, presentations and stakeholder status meetings for both existing and new sponsorship properties
  • Evaluate and make recommendations on new sponsorship requests based on business needs

We need a Senior Manager with:

  • Strong strategy background
  • Strong verbal and written communication skills
  • Proven autonomous leadership in a fast paced environment
  • Ability to drive and drive projects across a cross-functional team
  • Proficiency with PowerPoint, Word, Excel and Outlook
  • Passion for sponsorships and sports/entertainment marketing
  • Record of sound decision making under pressure/compressed timelines
  • Ability to handle multiple priorities with competing deadlines
  • Flexibility to travel 30%

Basic Qualifications:

  • Bachelor’s degree or Military experience
  • At least 4 years of experience in sponsorships and experiential marketing
  • At least 4 years of experience across other marketing disciplines

Preferred Qualifications:

  • MBA
  • At least 8 years of experience in sponsorships
  • At least 5 years of experience across other marketing disciplines
  • At least 2 year of Retail marketing experience

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.


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