Senior Market Intelligence Leader

  • Company: General Electric
  • Location: Cleveland, Ohio
  • Posted: December 13, 2017
  • Reference ID: 3039448
About Us:

At GE Lighting, we're bringing the future to light through a new generation of lighting that is as different from Edison's first light bulbs as smartphones are from the first telephones. We're innovating ultra-efficient, high-quality and affordable LEDs for every socket and every room in the home. Plus, we're unleashing the ultimate living experience through a suite of connected lighting products that enable homeowners to do more, be better and connect simply.

C by GE/Connected:

GE's C by GE brand unleashes the ultimate living experience through a suite of connected products that enable homeowners to do more and be better. Part of the GE Lighting portfolio, C by GE products build on the company's century of innovation, invention and imagination at work. Our deep understanding of the home and our expertise in the connectivity of things results in simple, connected designs to help people thrive.

In the US, GE continues to be the most recognized, respected, trusted and preferred lighting brand.

GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer at http://www.ge.com/sites/default/files/15-000845%20EEO%20combined.pdf . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

Role Summary:

The Senior Market Intelligence Leader will be leading a ~$1B consumer business strategic insights and category management. You will manage a team of experienced insights and category management professionals who provide our business and our customers in the Mass, Club, Dollar, Home Center, Hardware, Food and Drug segments with the data and analysis to make critical product, marketing, and merchandising decisions.

Essential Responsibilities:

You will report directly to our North America Commercial leader for the consumer business.

As the Senior Market Intelligence Leader, you will:

+ Provide leadership and guidance to a team of insights and category management professionals who gather, organize, and interpret relevant industry, customer, or retailer data - Point of Sale, Product Shipments, Marketing metrics, sales and market share data, or other supporting data streams

+ Be the chief storyteller, build our trusted advisor relationships with customers by using insights and data to shape the market outlook and the consumer path to purchase

+ Translate research or analytics into actionable initiatives that can drive successful sales and marketing programs

+ Collaborate with Brand Managers, Sales and Sales Development managers, Product Management, Technology, Finance and other functions in support of business building initiatives

+ Development of sector or channel expertise, showing progression of responsibilities and ownership

+ Serve as a the "voice of the consumer" by leading custom qualitative and quantitative research, including brand image / equity, consumer segmentation, consumer target and need gap identification, brand health tracking analysis, macro trend identification, concept and product testing, copy testing, and others, as required by the business need

+ Develop talent and grow the team

Qualifications/Requirements:

+ Bachelor's Degree in business, statistics, social sciences or related field

+ Minimum of 10 years of business experience

+ Minimum of 5 years of experience in a people leadership insights / research / data analysis / analytics role

ELIGIBILITY REQUIREMENTS:

+ Ability and willingness to travel within US up to 50% of the time

Desired Characteristics:

+ Master's degree in business administration, statistics, or related field

+ Functional expertise in consumer insights, market insights, shopper insights, market research, category management, retail strategy

+ Proven ability to translate consumer and market data into strategic recommendations

+ Cross-functional knowledge base (finance, product management, marketing, pricing, sales)

+ Proven leadership skills and ability to influence stakeholders at all levels of the organization

+ Consultative and collaborative approach

+ Excellent oral and written communication skills

To stay connected with exciting news and the latest job opportunities from GE businesses, follow us on twitter: @geconnections at http://bit.ly/geconnections

Locations: United States; Ohio; Cleveland

GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer at http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditional upon the successful completion​ of a background investigation and drug screen.

Share this Job