Job Location: United States : New York : New York
The U.S. Acquisition Marketing team is focused on developing and executing an integrated, multi-channel customer acquisition strategy for lead generation and nurture through B2B, B2B2C, and D2C channels. By partnering closely with the Business Units, the acquisition marketing team is responsible for helping them meet their growth expectations through customer prospects and inquiries.
The Senior Digital Analyst will build relationships with the business unit teams, global marketing, and media agencies. He or she will identify business goals and develop strategies of translating those into marketing Key Performance Indicators (KPIs), and that individual will create and execute digital analytics measurement plans that play a key role in enhancing MetLife’s customer experience and performance of online and offline marketing programs. The successful candidate will investigate customer behavior, attribute revenue, assess business impact and socialize findings for the betterment of the organization.
Global Brand & Marketing
At MetLife, we’re leading the global transformation of an industry we’ve long defined. United in purpose, diverse in perspective, we’re dedicated to making a difference in the lives of our customers.
MetLife is a proud equal opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. It is MetLife's policy to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.
MetLife maintains a drug-free workplace.
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Requisition #: 42162