Senior Marketing Manager Global Eye Care GFO
Location:
New Brunswick , New Jersey
Posted:
April 02, 2017
Reference:
4622170313-en-us

The Senior Marketing Manager Global Eye Care is a strategic leadership role within the Global Franchise Organization (GFO). This is a pivotal role at the intersection of the global need state strategy and brand relevance and implementation.   This position reports into the Senior Marketing Director Global Smoking Cessation, Digestive Health and Eye Care, and will be based in New Brunswick, NJ. 

 

The focus equity within for the role will be Visine which is present in 30+ markets globally.

 
    • Develop 5 year Need State Strategic Plan
    • Partner w/ R&D to validate upstream technologies
    • Partner with Global Strategic Insights to validate global innovation
    • Create global pipeline based on need states & driving towards platforms
    • Create a global equity toolkit for Visine
    • Leverage Strategic Agency Partnership to glean insights to shape innovation strategy/pipeline concepts and inform brand building opportunities.  

In addition to global leadership of Imodium, the successful candidate will also be responsible for leadership of external innovation opportunities identified through R&D. This person will be responsible for creating a high-performance environment and culture of collaboration and innovation with cross functional partners and marketing counterparts.  



Qualifications
  • A BA degree is required. 
  • Master in business or marketing specialization preferred. 
  • A minimum of 8 years of progressive experience in setting a vision and executing in a similar integrated brand leadership role within a consumer packaged goods organization, preferably with a breadth of functional and/or industry experience is required.
  • Experience in local brand management and consumer communications planning required
  • Experience marketing in a digital world, (i.e., social media, e-commerce, analytics, on-line) is required.
  • Experience working in a global organization and collaborating with regional groups is preferred.
  • Demonstrated track record of people development and leadership is required
  • Experience leading in a matrix environment and cross functional teams is required.
  • Experience in successful partnership with R&D organizations to develop innovative products supported by specific and relevant brand messaging is required.
  • Proven success in developing strategic agency partnerships to build long term brand health and business is required.
  • Demonstrated financial acumen in making effective business decisions is required.
  • Experience in providing marketing thought leadership—taking consumer insight and using it to drive thinking and good decisions, is required.
  • Demonstrated skill in executing and delivering brand leadership in a similar integrated brand leadership role is required.
  • This role requires 15% international travel.
 



Primary Location
United States-New Jersey-New Brunswick
Organization
J & J Consumer Inc. (6101)
Job Function
Marketing
Requisition ID
4622170313

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Johnson & Johnson cares for the world - bringing innovative ideas, products and services to advance the health and well-being of people.

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