Senior Marketing Manager, Global Strategic Marketing
Location:
Somerville , New Jersey
Posted:
April 02, 2017
Reference:
1056161117-en-us

Ethicon, a member of the Johnson & Johnson Family of Companies, is currently recruiting for a Senior Marketing Manager, Global Strategic Marketing, to be located in Somerville, NJ.

 

The Ethicon business offers a broad range of products, platforms and technologies-including sutures, hemostasis products, surgical staplers, trocars and synthetic mesh devices-that are used in a wide variety of open and minimally invasive surgical procedures, and energy based surgical devices.  Specialties include support for treatment of colorectal and thoracic conditions, women's health conditions, hernias, cancer and obesity. The Ethicon business combines products and services of two market leading legacy companies, both with long histories of medical innovation. Ethicon, Inc. based in Somerville, New Jersey, was founded more than 80 years ago as a pioneer in suture development and manufacturing, helping to transform the safety and effectiveness of surgery. Ethicon Endo-Surgery, Inc. was started within Ethicon, and was separated and moved to Cincinnati, Ohio over 20 years ago, developing innovative devices that have driven the revolutionary shift from open to minimally invasive surgery that continues to lead the industry today along with innovative energy devices for surgery.

Learn more at www.ethicon.com or follow us on Twitter @Ethicon
 
The Senior Marketing Manager, Global Strategic Marketing – SURGIFLO Hemostatic Matrix and Matrix Kit (with thrombin) will be responsible for the development of current and future strategies on the flowable platform as part of the GSM team.  The Senior Marketing Manager, Global Strategic Marketing will also work on cross-platform initiatives for the Biosurgery platform.
 
The Senior Marketing Manager, Global Strategic Marketing will hold both some upstream and brand management duties, to include:

  • Platform strategy including brand segmentation, positioning, pricing strategies, claims, life cycle management, and business development strategies. 
  • Participate in the development of an ETHICON Biosurgery comprehensive, global strategy and partner with Regional Marketing and Sales to ensure flawless global implementation and ongoing program development. 
  • He/she will partner with R&D, Medical Affairs, Regulatory, Sales, Regional Marketing, Finance and key customers in planning, coordinating and sequencing product/new indication launches and customer targeting; identifying unmet customer needs, and providing direction for global growth opportunities.
  • Provide commercial input to the advancement of product concepts through the new product development process including providing insights and voice of customer, developing the business case, implementing target product profiles and leading product launch excellence. 
  • Be accountable to reach financial targets within specified budgets and timeframes and ensure applicable company compliance with all relevant country and regional requirements, company regulations, policies and procedures.


Qualifications
  • A minimum of a Bachelor’s Degree required. An Advanced Degree is preferred (i.e. MBA, MS).  
  • A minimum of 7 years of relevant business experience is required. 
  • A minimum of 2+ years in marketing is required. 
  • Experience in the healthcare industry is required. 
  • Experience in the Medical Device Industry is strongly preferred. 
  • Previous regional in line marketing and/or Global strategic marketing experience is required   
  • Experience with Marketing Excellence/Mastery (or related program) including Launch Excellence principles is required. 
  • Experience in product development including needs assessment, portfolio management and product lifecycle management is preferred.  
  • Prior experience in an agency environment with proven client management, branding and partnership experience with senior level clients in Fortune 500 companies is preferred.
  • Proven ability to work in a matrix-organization required.
  • Global experience preferred.
  • Excellent cross functional and management influencing skills and ability to develop customer relationships required. 
  • Experience with supply chain, global brand management, influencing a Medical Device sales force and new product launch preferred.    
  • Demonstrated experience developing and leveraging customer insight preferred.
    This position may require up to 30% travel including both domestic and/or international and is based in Somerville, NJ.
     
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Primary Location
United States-New Jersey-Somerville
Organization
Ethicon Inc. (6045)
Job Function
Marketing
Requisition ID
1056161117

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