The Senior Manager, Professional Marketing, OTC will report
to the Senior Director, Global Professional Marketing Group and be accountable
to support the development of the franchise’s global professional strategy and
capability in accordance with the Global OTC Strategic Plan. He/she will
represent Professional Marketing within the OTC business leadership team and to
influence and guide strategy and plans. He / she will be expected to support
the development of the global professional strategic plans and drive execution
of omni-channel marketing activation for OTC across all lead markets to drive profitable
sales growth for the franchise through consumer conversion driven by
professional recommendations and medical educational programs. He/she
will actively develop and share best practices with markets on optimizing
professional business models, positioning, sales force/contact strategies and
leveraging of KOLs. S/he will execute against a prioritized plan to deliver
key business objectives, and align these regionally and within franchise,
inclusive of all stakeholders. S/he will
drive execution via the local markets of the plans, measuring progress and
adjusting and course correcting as needed.
He/she will be a can-do, results-oriented business leader, utilizing all
of the marketing / new business development tools at his/her disposal to build
a profitable professional capability.
By actively participating in a highly-motivated,
cross-functional team, the successful candidate will manage a range of
initiatives against a set of new products/brand opportunities that will provide
transformational growth for this franchise.
Scope of Responsibilities:
- Support development of
strategic marketing plans with forecastable results that help drive sales,
share and profit improvements across the franchises and across multiple
professional channels (e.g. office based professionals, distributors,
schools, new business development of Professional based products
- Develop and nurture
strategic alliances with leading global medical associations through
partnership, brand presence at global medical meetings, advisory board and
- Enhance the equity of the
brands via claims generation, improving brand performance that translates
to increased sales and share;
- Execute next generation
- Develop key strategic
- Drive a digital first
- Drive identification of
key professional insights necessary for leadership in each segment and in
- Support creation of a
pipeline of business and brand ideas that ensures the growth of the OTC brands
into the future; Work closely with 1.) Global Franchise Leadership Team to
develop and implement global professional strategies and plans 2.)
Regional Franchise Directors/Key Lead market and region team members /and
local professional marketing managers to development and implement marketing programs that execute the
Global Strategy; 3.) Scientific and
Professional affairs to develop and implement global key opinion leader
strategy and programs; 4/Global Marketing Group
- Drive implementation and
broad market use of the core Professional KPIs
Communicate with all levels of the organization to ensure
that marketing plans are clearly understood and that the brand vision and
values/philosophy of J&J are followed; Leverage professional, public
relations, professional affairs, clinical, IMC, GSIA, research and development,
trade and customer marketing to help develop effective professional channel
strategies; Partner with GSIA to identify and exploit professional
insights regarding brand; with R&D to develop professional-relevant
product news and quality; and with Sales to drive office-based, school,
distributor, digital, e-commerce, convention, collaborative customer plans to
drive recommendations, professional purchasing, claims and category growth.
- A minimum of a Bachelor's degree is
required. An MBA is strongly
- A minimum 5+ years progressive Marketing or
combined marketing/sales experience required.
- Experience in brand marketing management is
- Experience in Pharmaceutical and/or Consumer
Packaged Goods are required.
- Work experience on global businesses and/or OTC,
pharmaceuticals, or related consumer health care products is strongly
- Experience in professional marketing / sales
brand management, including new business / business model development,
marketing communications, P&L/financial management, new product
development, consumer research, trade relations, sales promotion, and/or cross
functional leadership across the company is desired.
- Demonstrated ability to lead, engage, and
communicate well at all levels from Executive to Executional is required.
- Ability to influence multiple stakeholders
across multiple disciplines, geographies, and organizational levels is required.
- Experience identifying and driving strategy
across multiple business conditions is preferred.
- Flexibility and ability to adapt to change and
to operate effectively in ambiguous situations is required.
- Ideal candidates must be both strategic and
analytical, must have a broad and solid business perspective.
- Candidates must have strong leadership skills
and the ability to make things happen through logic, persuasion, and
- Strong bias to action and proven track record of
delivering results is required.
- Superior collaboration skills and the ability to
create and lead high-performing cross-functional and cross-cultural teams are
- Experience taking new initiatives from strategy
to implementation is required.
- Previous management experience is required.
- International experience is preferred.
- This position requires up to 10-20% domestic/
United States-New Jersey-New BrunswickOrganization
J & J Consumer Inc. (6101)Job Function