Senior Marketing Manager, Professional OTC

  • Company: Johnson & Johnson
  • Location: New Brunswick, New Jersey
  • Posted: March 01, 2017
  • Reference ID: 2523161206-en-us

The Senior Manager, Professional Marketing, OTC will report to the Senior Director, Global Professional Marketing Group and be accountable to support the development of the franchise’s global professional strategy and capability in accordance with the Global OTC Strategic Plan. He/she will represent Professional Marketing within the OTC business leadership team and to influence and guide strategy and plans. He / she will be expected to support the development of the global professional strategic plans and drive execution of omni-channel marketing activation for OTC across all lead markets to drive profitable sales growth for the franchise through consumer conversion driven by professional recommendations and medical educational programs.  He/she will actively develop and share best practices with markets on optimizing professional business models, positioning, sales force/contact strategies and leveraging of KOLs.  S/he will execute against a prioritized plan to deliver key business objectives, and align these regionally and within franchise, inclusive of all stakeholders.  S/he will drive execution via the local markets of the plans, measuring progress and adjusting and course correcting as needed.  He/she will be a can-do, results-oriented business leader, utilizing all of the marketing / new business development tools at his/her disposal to build a profitable professional capability. 

By actively participating in a highly-motivated, cross-functional team, the successful candidate will manage a range of initiatives against a set of new products/brand opportunities that will provide transformational growth for this franchise.

Scope of Responsibilities:
  • Support development of strategic marketing plans with forecastable results that help drive sales, share and profit improvements across the franchises and across multiple professional channels (e.g. office based professionals, distributors, schools, new business development of Professional based products etc.). 
  • Develop and nurture strategic alliances with leading global medical associations through partnership, brand presence at global medical meetings, advisory board and educational programs.
  • Enhance the equity of the brands via claims generation, improving brand performance that translates to increased sales and share;
  • Execute next generation business models
  • Develop key strategic business partnerships
  • Drive a digital first agenda
  • Drive identification of key professional insights necessary for leadership in each segment and in the marketplace. 
  • Support creation of a pipeline of business and brand ideas that ensures the growth of the OTC brands into the future; Work closely with 1.) Global Franchise Leadership Team to develop and implement global professional strategies and plans 2.) Regional Franchise Directors/Key Lead market and region team members /and local professional marketing managers to development and implement  marketing programs that execute the Global Strategy;  3.) Scientific and Professional affairs to develop and implement global key opinion leader strategy and programs; 4/Global Marketing Group
  • Drive implementation and broad market use of the core Professional KPIs

Communicate with all levels of the organization to ensure that marketing plans are clearly understood and that the brand vision and values/philosophy of J&J are followed; Leverage professional, public relations, professional affairs, clinical, IMC, GSIA, research and development, trade and customer marketing to help develop effective professional channel strategies; Partner with GSIA to identify and exploit professional  insights regarding brand; with R&D to develop professional-relevant product news and quality; and with Sales to drive office-based, school, distributor, digital, e-commerce, convention, collaborative customer plans to drive recommendations, professional purchasing, claims and category growth.

  • A minimum of a Bachelor's degree is required.  An MBA is strongly preferred. 
  • A minimum 5+ years progressive Marketing or combined marketing/sales experience required. 
  • Experience in brand marketing management is preferred.
  • Experience in Pharmaceutical and/or Consumer Packaged Goods are required. 
  • Work experience on global businesses and/or OTC, pharmaceuticals, or related consumer health care products is strongly preferred.
  • Experience in professional marketing / sales brand management, including new business / business model development, marketing communications, P&L/financial management, new product development, consumer research, trade relations, sales promotion, and/or cross functional leadership across the company is desired.  
  • Demonstrated ability to lead, engage, and communicate well at all levels from Executive to Executional is required.
  • Ability to influence multiple stakeholders across multiple disciplines, geographies, and organizational levels is required.
  • Experience identifying and driving strategy across multiple business conditions is preferred.
  • Flexibility and ability to adapt to change and to operate effectively in ambiguous situations is required.
  • Ideal candidates must be both strategic and analytical, must have a broad and solid business perspective. 
  • Candidates must have strong leadership skills and the ability to make things happen through logic, persuasion, and motivation.
  • Strong bias to action and proven track record of delivering results is required.
  • Superior collaboration skills and the ability to create and lead high-performing cross-functional and cross-cultural teams are required. 
  • Experience taking new initiatives from strategy to implementation is required.
  • Previous management experience is required.
  • International experience is preferred.
  • This position requires up to 10-20% domestic/ international travel.

Primary Location
United States-New Jersey-New Brunswick
J & J Consumer Inc. (6101)
Job Function

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