CVS Health is a Fortune 7 company embarking on a journey of evolving its existing ExtraCare program into a world-class personalization and loyalty program. This is a top initiative within the company and we have a team dedicated to recruiting the best talent in the world to help propel us into this goal. The company has already invested in state-of-the-art technology and scaling our loyalty program, now we are focused on optimizing our customer contact strategy. We are looking for the best and brightest to join our existing team and help us deliver on this initiative.
The Marketing Operations Manager - Channel Innovation & Delivery will be responsible for evaluating and redesigning our channel marketing processes with the objective of shortening to-market timelines, reducing manual dependencies, creating flexibility for innovation and influencing internal adoption.
Leveraging proven analytical, presentation and communication skills, this Marketing Operations Manager will also be responsible for developing a KPI performance reporting series to communicate channel performance, health of platform and customer surveying metrics to internal business partners and senior leadership. While this position is on the channel marketing team, it is a role that will be heavily reliant on process evaluation, change management and marketing/process measurement skills.
Your responsibilities will include:
Understanding and analyzing internal customer requirements pertaining to channel marketing production needs. This will require an understanding of both short-term and long-term needs so process improvements and investments are maximized. This will also require an ability to learn about new production technology in a systematic and independent manner.
Implementing Lean Six Sigma (or similar analytical frameworks) to analyze and optimize existing production processes, while also leveraging production best practices, competitive market dynamics and budget requirements to develop improvements that are executable, measurable and relevant to organizational needs.
Creating and implementing change management and analytical frameworks so internal partners are guided through process change and enabled to make marketing production business decisions based on data that showcases resource allocation capacity constraints, production budget and reinvestment opportunities.
Partnering with internal business partners – such as marketing, analytics and finance -- to assess marketing channel analytical needs while considering existing tools and reports. This will require an ability to calculate and report out on a variety of KPIs in an understandable and actionable manner.
The potential to hire, lead and develop a direct-report team, driving both execution excellence and individual professional development. 481779
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