Senior Product Director - Global Strategic Marketing, Trauma

  • Company: Johnson & Johnson
  • Location: West Chester, Pennsylvania
  • Posted: December 28, 2016
  • Reference ID: 000018CP/1-en-us

DePuy Synthes Companies of Johnson & Johnson is recruiting for a Senior Product Director, Global Strategic Marketing, Trauma located in West Chester, PA or Zuchwil, Switzerland.
DePuy Synthes Companies of Johnson & Johnson is the largest, most innovative and comprehensive orthopaedic and neurological business in the world. DePuy Synthes Companies offer an unparalleled breadth and depth of products, services and programs in the areas of joint reconstruction, trauma, spine, sports medicine, neurological, craniomaxillofacial, power tools and biomaterials. Building on the legacy and strengths of two great companies, more agile and better equipped to meet the needs of today’s evolving health care environment. With a focus on activating insights to develop innovative, comprehensive solutions, we are inspired to advance patient care in greater ways than either company could accomplish on its own.
DePuy Synthes Trauma is the worldwide leader in the development of products to treat orthopaedic trauma and other bone deformities.  The company is headquartered in West Chester, PA and Zuchwil, Switzerland and employs over 1,000 people worldwide.  This position is responsible for the worldwide marketing of products within the company’s Foot & Ankle marketing team and will report to the Group Product Director, Foot & Ankle Franchise Marketing.
Responsibilities of the position include but are not limited to:
  • Commercial Results - Achieve worldwide business plan objectives of sales, net income, gross profit, inventory and price on an annual basis. Manage expenses within budget. Increase company’s leadership position in trauma market.
  • Brand Strategy - Contribute to the development of global brand strategies for products, services, programs and other key initiatives, including establishment of value proposition, targeting & segmentation, positioning, global branding, product launch and lifecycle management.
  • Product Launch - Leading and executing impactful worldwide product launches including the development of brand strategy, marketing materials for all key stakeholders (salesforce, surgeons, hospitals, patients, payers, etc.), price strategy, promotional plan, product training plan (salesforce & surgeons), product forecasting, inventory roll-out plan, sales tools, etc. Lead coordination with Regional Marketing teams and other key stakeholders.
  • Portfolio Planning & Product Development - Contribute to multigenerational portfolio plans aligned to company strategy. Partner with R&D and Strategic Alliance counterpart to lead product development programs.   Responsible for contributing to product scope, providing design inputs, validating product design, and development of launch messaging and materials, set configurations, etc. Leverage strong understanding of product development process and functional areas (quality, regulatory, etc.) to ensure on-time launches. 
  • Customer Insights and Analytics - Partner with Business Insights & Strategic Marketing to execute market research initiatives around customer needs and product validation.  Provide technical expertise to assist in their execution.  Stay connected with market needs through frequent interaction with customers (co-travel with sales consultants, attendance at industry meetings, review medical journals, etc.).
  • Business Planning & Execution - Work closely with manager to develop business plans related to area of focus (i.e. business segment, product, region, etc.).  Collaborate with other functional areas to execute plan. Apply understanding of the sales process to develop well positioned market messaging that can drive customer behavior.  Partner with the sales force and field marketing to effectively deploy.
  • People Management - Position typically does not involve management of direct reports, but will provide direction and mentorship to junior members of the DePuy Synthes team.  The position involves extensive interaction with external partners requiring collaboration and management of the partner resources and development processes.
  • General Business Support - Develop strong relationships with surgeon customers and key targets. Partner with Professional Education & Tradeshow groups to build promotional plans around key events and provide on-site support. Partner closely with Regional Marketing and Sales Teams to gather input on customer needs and ensure strong alignment with product and company strategy. Be responsive in responding to requests from customers and sales consultants. Work collaboratively with functional areas and Strategic Partners to ensure business issues are addressed.

  • A minimum of a Bachelor’s Degree is required; MBA is preferred.
  • A minimum of five (5) years progressive business experience in Marketing AND/OR Product Development is required. 
  • A minimum of two (2) years of experience in Medical Device or other healthcare regulated environment is preferred.
  • Experience in developing and launching new products, services and programs to the healthcare community is required.
  • Experience interacting with key surgeon customers and sales force is preferred.
  • Excellent written and verbal communication and presentation skills are required.
  • The selected candidate must have the ability to work in a hands–on, fast paced, customer focused environment. Worldwide or international experience is preferred. 
  • This position requires up to 25% domestic/international travel including weekends.
  • English speaking is required. 

Primary Location
United States-Pennsylvania-West Chester
Other Locations
Europe/Middle East/Africa-Switzerland-Solothurn-Zuchwil
Depuy Orthopaedics. Inc. (6029)
Job Function
Product Management

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