Senior Product Director – North America, Mitek Sports Medicine

  • Company: Johnson & Johnson
  • Location: Raynham, Massachusetts
  • Posted: March 01, 2017
  • Reference ID: 5145170104-en-us

DePuy Synthes Companies of Johnson & Johnson is recruiting for a Senior Product Director – North America (NA) Region, Mitek Sports Medicine, located in Raynham, MA.


DePuy Synthes Companies of Johnson & Johnson is the largest, most innovative and comprehensive orthopaedic and neurological business in the world. DePuy Synthes Companies offer an unparalleled breadth and depth of products, services and programs in the areas of joint reconstruction, trauma, spine, sports medicine, neurological, craniomaxillofacial, power tools and biomaterials. Building on the legacy and strengths of two great companies, more agile and better equipped to meet the needs of today’s evolving health care environment. With a focus on activating insights to develop innovative, comprehensive solutions, we are inspired to advance patient care in greater ways than either company could accomplish on its own.


DePuy Synthes Mitek Sports Medicine is a worldwide leader in products to treat orthopaedic sports injuries.  The company is headquartered in Raynham, MA.  This position is responsible for the marketing of products within the company’s sports medicine team for the NA region and will report to the Director of Marketing.


Responsibilities of the position include but are not limited to:

  • Commercial Results - Achieve business plan objectives of sales, net income, gross profit, inventory and price on an annual basis. Manage expenses within budget. Increase company’s leadership position in sports medicine market.
  • Product Launch - Leading and executing impactful product launches including the development of brand strategy, price strategy, promotional plan, product training plan (salesforce & surgeons), product forecasting, inventory roll-out plan, sales tools, etc. Lead coordination with Franchise Marketing teams and other key stakeholders.  Responsibilities may also include deployment of launch initiatives as a result of internal and external strategic alliances.
  • Brand Strategy - Contribute to the development of brand strategies for products, services, programs and other key initiatives, including establishment of value proposition, targeting & segmentation, positioning, product launch and lifecycle management.
  • Business Insights - Stay connected with market needs through frequent interaction with customers (co-travel with sales consultants, attendance at industry meetings, review medical journals, etc.).  Contribute input and key regional insights to multigenerational portfolio plans aligned to company strategy.
  • Business Planning & Execution - Work closely with manager to develop business plans related to area of focus (i.e. business segment, product, region, etc.).  Collaborate with other functional areas to execute plan. Apply understanding of the sales process to develop well positioned market messaging that can drive customer behavior.  Partner with the sales force and field marketing to effectively deploy.  Ensure the field sales team has necessary support and resources from the Marketing team
  • People Management - Position will involve management of direct reports, and individual will provide direction and mentorship to junior members of the DePuy Synthes team.  The position involves extensive interaction with external partners requiring collaboration and management of the partner resources and development processes.
  • General Business Support - Develop strong relationships with surgeon customers and key targets. Partner with Professional Education & Tradeshow groups to build promotional plans around key events and provide on-site support. Partner closely with Franchise Marketing and Sales Teams to gather input on customer needs and ensure strong alignment with product and company strategy. Be responsive in responding to requests from customers and sales consultants. Work collaboratively with functional areas and Strategic Partners to ensure business issues are addressed.

  • A minimum of a Bachelor’s Degree is required; MBA or advanced degree is preferred.
  • A minimum of five (5) years progressive business experience in Marketing AND/OR Sales/Sales Management is required. 
  • A minimum of two (2) years of experience in Medical Device or other healthcare regulated environment is preferred.
  • Experience in launching new products or selling new products, services and programs to the healthcare community is required.
  • Experience interacting with key surgeon customers and sales force is preferred.
  • Excellent written and verbal communication and presentation skills are required.
  • The selected candidate must have the ability to work in a hands–on, fast paced, customer focused environment.
  • The ability to work in a cadaver lab setting is required

This position requires up to 35% domestic/international travel including weekends

Primary Location
United States-Massachusetts-Raynham
Depuy Orthopaedics. Inc. (6029)
Job Function
Product Management

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