Synthes Companies of Johnson & Johnson is recruiting for a Senior Product
Director – North America (NA) Region, Mitek Sports Medicine, located in
Synthes Companies of Johnson & Johnson is the largest, most innovative and
comprehensive orthopaedic and neurological business in the world. DePuy Synthes
Companies offer an unparalleled breadth and depth of products, services and
programs in the areas of joint reconstruction, trauma, spine, sports medicine,
neurological, craniomaxillofacial, power tools and biomaterials. Building on
the legacy and strengths of two great companies, more agile and better equipped
to meet the needs of today’s evolving health care environment. With a focus on
activating insights to develop innovative, comprehensive solutions, we are
inspired to advance patient care in greater ways than either company could
accomplish on its own.
Synthes Mitek Sports Medicine is a worldwide leader in products to treat
orthopaedic sports injuries. The company is headquartered in Raynham,
MA. This position is responsible for the marketing of products within the
company’s sports medicine team for the NA region and will report to the
Director of Marketing.
of the position include but are not limited to:
Achieve business plan objectives of sales, net income, gross profit,
inventory and price on an annual basis. Manage expenses within budget.
Increase company’s leadership position in sports medicine market.
Leading and executing impactful product launches including the development
of brand strategy, price strategy, promotional plan, product training plan
(salesforce & surgeons), product forecasting, inventory roll-out plan,
sales tools, etc. Lead coordination with Franchise Marketing teams and
other key stakeholders.
Responsibilities may also include deployment of launch initiatives
as a result of internal and external strategic alliances.
Contribute to the development of brand strategies for products, services,
programs and other key initiatives, including establishment of value
proposition, targeting & segmentation, positioning, product launch and
Insights - Stay
connected with market needs through frequent interaction with customers
(co-travel with sales consultants, attendance at industry meetings, review
medical journals, etc.). Contribute
input and key regional insights to multigenerational portfolio plans
aligned to company strategy.
Planning & Execution -
Work closely with manager to develop business plans related to area of
focus (i.e. business segment, product, region, etc.). Collaborate
with other functional areas to execute plan. Apply understanding of the
sales process to develop well positioned market messaging that can drive
customer behavior. Partner with the sales force and field marketing
to effectively deploy. Ensure the
field sales team has necessary support and resources from the Marketing team
Position will involve management of direct reports, and individual will
provide direction and mentorship to junior members of the DePuy Synthes
team. The position involves extensive interaction with external
partners requiring collaboration and management of the partner resources
and development processes.
Business Support -
Develop strong relationships with surgeon customers and key targets.
Partner with Professional Education & Tradeshow groups to build
promotional plans around key events and provide on-site support. Partner
closely with Franchise Marketing and Sales Teams to gather input on
customer needs and ensure strong alignment with product and company
strategy. Be responsive in responding to requests from customers and sales
consultants. Work collaboratively with functional areas and Strategic
Partners to ensure business issues are addressed.
- A minimum of a
Bachelor’s Degree is required; MBA or advanced degree is preferred.
- A minimum of
five (5) years progressive business experience in Marketing AND/OR
Sales/Sales Management is required.
- A minimum of
two (2) years of experience in Medical Device or other healthcare
regulated environment is preferred.
in launching new products or selling new products, services and programs
to the healthcare community is required.
interacting with key surgeon customers and sales force is preferred.
written and verbal communication and presentation skills are required.
- The selected
candidate must have the ability to work in a hands–on, fast paced,
customer focused environment.
- The ability
to work in a cadaver lab setting is required
position requires up to 35% domestic/international travel including weekends
Depuy Orthopaedics. Inc. (6029)Job Function