Senior Product Marketing Manager, Ads
Location:
New York , New York
Posted:
October 16, 2017
Reference:
R0018203

Looking for a company that inspires passion, courage and imagination, where you can be part of the team shaping the future of global commerce? Want to shape how millions of people buy, sell, connect, and share around the world? If you’re interested in joining a purpose driven community that is dedicated to creating an ambitious and inclusive workplace, join eBay – a company you can be proud to be a part of.

eBay Advertising is a fast-growing business within the eBay Inc. family. We represent a suite of marketing solutions that enable brands and sellers to take control of their experience on the eBay platform.  The solution set includes retail performance lead generation products, high impact display integrations and shopper marketing solutions that incorporate share of voice and sales attribution products.  A leader in ecommerce advertising, eBay Advertising aims to be the leading ecommerce marketing platform for brands globally.


We connect brands & sellers to consumers through rich targeting at scale, innovative ad experiences, and data science that serves both shoppers and marketers across all devices. We have exclusive access to eBay’s unique data on browsing, search, and purchase history for 263M monthly unique users and we enjoy eBay’s trusted relationship as a business partner to millions of merchants and retailers. We leverage this data and derive insights to deliver the right ad experiences to the right user at the right time on the right device.

We are looking for a senior product marketer who is adept at partnering with product management and product specialists to influence regional product development needs, developing ad product positioning and strong go to market launch plans, and helping bring the voice of the customer into the organization through case studies, customer testimonials and product asks. This role involves working closely with the product team to enable them to prioritize and execute upon growth initiatives related to advertising. The role will have two components: 1) Internal: Working with PM and PD teams to help prioritize and execute product development initiatives, while cascading communication internally with the relevant ad sales and ops teams; and 2) External: Developing market messaging and positioning to help drive the go to market plans.

This role is based in the San Francisco Bay Area or New York.

Responsibilities:

  • Drive key short and long-term growth initiatives closely with ads product and development team
  • Drive the strategic planning process for the short term (quarterly) as well as long-term for the Advertising business at eBay
  • Align and influence cross-functional organization around key advertising initiatives
  • Bring creativity to the display advertising product portfolio ideas
  • Manage product rollout cadence in close co-ordination with product and relevant cross-functional teams
  • Lead internal communications around ad products to ensure clear understanding of product features and benefits, internal testing instructions, release timelines, and product messaging across the business unit
  • Help eBay Advertising leadership with executive communication and enable them to build consensus and strong POVs on strategic questions with exec-level stakeholders
  • Drive collateral building and communication to the target customer segments through the marketing and sales teams
  • Enable sales teams through sales training sessions

Requirements:

  • 8+ years of work experience in the online services / e-commerce / digital media / online advertising space
  • 5+ years product marketing or product management experience
  • MBA preferred
  • Ability to manage multiple work streams simultaneously
  • Ability to drive consensus, decision and influence stakeholders in order to achieve favorable outcomes for the business
  • Structured thinking, communications and overall approach
  • Strong problem-solver and ability to drive relationships across the organization
  • Strong understanding of the online advertising business and the key associated trends
  • Understanding of Product Management and Product Development processes and ability to interface with the relevant teams

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R0018203

A little about us:
eBay is a global commerce platform and payments leader connecting millions of buyers and sellers.

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