Services Product Marketing Manager
Location:
Hopkinton , Massachusetts
Posted:
November 25, 2017
Reference:
R17474
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Role Responsibilities:
-Develop product positioning and messaging that differentiates your services in the market
-Create high-impact internal and customer-facing materials that clearly communicate the value and unique advantage of our services
-Develop website content to drive sales through clear, high-impact product information
-Develop and manage product collateral including datasheets, whitepapers, case studies, and technical documentation
-Sales enablement - communicate the value proposition of the services and develop the sales training and tools that support the selling process
-Sales awareness - develop unique sales awareness campaigns for strategic offers
-Product launch - coordinate closely with services marketing, product management, sales and the web team on the launch and promotion of new and existing services
-Market intelligence - be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition
Role Requirements:
-8+ years of product marketing experience in services or for related hardware
-Bachelor's in business or marketing
-You must be a great writer with experience developing high-impact sales and marketing materials
-Excellent verbal presentation skills
-Excellent interpersonal skills, with a proven track record of establishing credibility with internal stakeholders, sales, customers and the development team
-Experience in developing effective and creative product marketing collateral, such as web content, data sheets, and white papers.
-Experience developing marketing content optimized for social media and mobile devices.
-Experience in Enterprise IT and the technology industry is a strong plus.
-Candidates should be located in Austin or Boston area. Expectation is that this role will usually spend at least 2-3 days per week in the local office.
-Prefer candidates who have worked at Dell and/or EMC, either currently or within the last several years.
Role Requirements:
-8+ years of product marketing experience in services or for related hardware
-Bachelor's in business or marketing
-You must be a great writer with experience developing high-impact sales and marketing materials
-Excellent verbal presentation skills
-Excellent interpersonal skills, with a proven track record of establishing credibility with internal stakeholders, sales, customers and the development team
-Experience in developing effective and creative product marketing collateral, such as web content, data sheets, and white papers.
-Experience developing marketing content optimized for social media and mobile devices.
-Experience in Enterprise IT and the technology industry is a strong plus.
-Candidates should be located in Austin or Boston area. Expectation is that this role will usually spend at least 2-3 days per week in the local office.
-Prefer candidates who have worked at Dell and/or EMC, either currently or within the last several years.

Job Family: Marketing
Job ID: R17474

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