Social Media Strategy Manager, Regional
Posted: December 08, 2016
Reference ID: 16001C8G
Oracle Corporate Communications' Marketing Innovation Social Media Team is looking for a Regional Social Media Manager with proven expertise at creating, managing, and publishing compelling, brand-worthy social media campaigns and content. The Manager will report to the Vice President, Global Social Lead to assist with developing global social media strategy and executing social marketing programs and content across geographies and lines of business.
The ideal candidate has a strong mix of creative, analytical, and leadership skills. He/she will have a deep understanding of global social media platforms, paid social, measurement, and how to integrate with public relations and marketing teams. Understanding the sales and marketing funnel and how social media can expand the reach of content, attract visitors to owned web properties, and generate leads is also preferred.
Proficient in content marketing, experience sourcing and managing content for a global brand, and international experience preferred.
Roles & Responsibilities:
Collaborate with HQ Corp Comms team and Regional Marketing PR teams, as well as the content team, and other key stakeholders to ensure all promotions via social media are innovative, coordinated, and consistent with the Corporate Editorial content calendar and Tier 1 initiatives.
Analyze data and know how to use it to make informed decisions. Constantly test new strategies, new content, and new campaigns to improve content marketing efforts.
Create, curate, adapt, and manage content for specific initiatives/social networks. This may include positioning content for Twitter, sourcing images and graphics to accompany Facebook and Twitter posts, taking and curating photos and videos for visual platforms like Instagram, and developing post copy.
Responsible for driving and oversight of Oracle brand channels, may include overseeing campaigns in EMEA, Sports Marketing, and Employee Advocacy; including content syndication, content publishing, gamification strategies, and measuring program performance.
At least 5-7 years in total, including working in social or digital media.
Excellent writing skills and attention to detail.
Proactive thinker who develops insights from data to bring creative vision and new ideas.
Experience leading social media campaigns and content development.
Understanding of social media tools and defining metrics for success.
Possesses knowledge and experience in the tenets of traditional marketing.
Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
Displays in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, YouTube, Instagram, etc.) and how each platform can be deployed in different scenarios.
Exceeds at building and maintaining sales relationships, online and off.
Is a team player with the confidence to take the lead and guide other employees when necessary (e.g. content development, creation and editing of content, and online reputation management).
Marketing degree is welcomed, but not required with relevant work experience. Bachelor's Degree preferred.
Development of communication programs to promote Oracle*s products and services.
Manage advertising / public relations and communication activities within the context of the overall corporate plan for the achievement of short and long term business objectives, increased profit and market control; as defined and communicated by higher management. Manage subordinates to meet business targets and best practice solutions: this will include coaching and development of team members. Disseminate key corporate information pertaining to new product development/launches. Act as a liaison with management to ensure that marketing activities are in support of sales plans. Direct marketing resources and budget to be deployed using the most appropriate marketing mix for the line-of-business or geography. Ensure consistency between corporate global directions and line-of-business or single-geography implementation choices. Implement and monitor advertising campaigns on a line-of-business or geographical basis. Maintain necessary contact with major suppliers, agencies, customers, industry associations and government representatives to achieve marketing objectives. Manage the activities of the staff according to overall marketing strategies and budgets. Implement organizational changes in line with changing business and market needs.
Leads a specialized area which may have diverse functional elements. Frequently interacts with supervisors and/or functional peer group managers. Software business management experience. Sales and Marketing experience in the IT industry. E-business Internet practical know-how. Professional credentials in Marketing, Academic credentials desirable. Past experience in Sales desirable.
Oracle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.