Specialty Pharmacy Marketing Advisor
Location:
Woonsocket , Rhode Island
Posted:
October 21, 2017
Reference:
674008BR
Position Summary:
As the Specialty Pharmacy Marketing Advisor you will support the Director for CVS Specialty/Coram in leading patient acquisition, education, retention, and satisfaction efforts or both CVS Specialty and Coram Infusion Services. You will build and execute upon a well-defined marketing plan and leverage patient (and provider) insights, research, industry knowledge and best practices to form the most effective approaches to engage patients including:
- Developing key communication strategies/messaging across audience segments and therapies
- Leading the development and execution of overall patient communication strategies; ensure production and delivery of content and collateral; implement across communication channels (e.g., direct mail, email, digital, etc.); and project plan development /management
- Leading development of content strategy and execution of digital optimization efforts for patient communications
- Supporting adoption of products and services teams (innovation, digital) to drive utilization and adoption of new programs through the development of marketing materials and programs to engage and convert
- Working with key internal stakeholders and business partners and/or directing and managing external business
partners (e.g., marketing agencies, consultants, vendors, etc.) in order to execute the work

As the Specialty Pharmacy Marketing Advisor, you will work with a large cross-functional team and stakeholders in order to perform the work. This may also include directing and managing external business partners such as marketing agencies, consultants, and vendors. You will create and execute project plans including strategy, development, production, fulfillment, status updates, approvals and final delivery of materials.


Required Qualifications:
* 5 or more years of related professional marketing experience across a broad range of focus areas including: brand
marketing, strategic planning, project management, market analysis, research planning, and integrated communications
* 3 or more years utilizing strategic expertise and understanding of provider contact strategies and driving behavior change
* 3 or more years of proven work specific to provider digital channels including web, mobile, and email
* 3 or more years of direct marketing expertise within a top tier marketing-driven organization with experience across channels (direct mail, email, telemarketing, face-to-face, direct response)


Preferred Qualifications:
* Demonstrated ability to take ownership of significant projects and strategy implementation
* Strong strategic skills with a proven ability to develop sound plans and turn into action, executing flawlessly and meeting deadlines/key milestones
* Superb relationship skills with proven ability to influence across the organization (with success in gaining followers across levels of the organization)
* Strong executive presence
* Provider, healthcare, specialty pharmacy, retail and/or related industry experience
* Comfort and experience in working with key business partners who are off-site/virtual


Education:
* Bachelors Degree in a related field is required

Business Overview:
CVS Health, through our unmatched breadth of service offerings, is transforming the delivery of health care services in the U.S. We are an innovative, fast-growing company guided by values that focus on teamwork, integrity and respect for our colleagues and customers. What are we looking for in our colleagues? We seek fresh ideas, new perspectives, a diversity of experiences, and a dedication to service that will help us better meet the needs of the many people and businesses that rely on us each day. As the nation’s largest pharmacy health care provider, we offer a wide range of exciting and fulfilling career opportunities across our three business units – MinuteClinic, pharmacy benefit management (PBM) and retail pharmacy. Our energetic and service-oriented colleagues work hard every day to make a positive difference in the lives of our customers.

CVS Health is an equal opportunity employer. We do not discriminate in hiring or employment against any individual on the basis of race, ethnicity, ancestry, color, religion, sex/gender (including pregnancy), national origin, sexual orientation, gender identity or expression, physical or mental disability, medical condition, age, veteran status, military status, marital status, genetic information, citizenship status, unemployment status, political affiliation, or on any other basis or characteristic prohibited by applicable federal, state or local law. CVS Health will consider qualified job candidates with criminal histories in a manner consistent with federal, state and local laws. CVS Health will not discharge or in any other manner discriminate against any Colleague or applicant for employment because such Colleague or applicant has inquired about, discussed, or disclosed the compensation of the Colleague or applicant or another Colleague or applicant. Furthermore, we comply with the laws and regulations set forth in the following EEO is the Law Poster: EEO IS THE LAW and EEO IS THE LAW SUPPLEMENT

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. If you require assistance to apply for this job, please contact us by clicking AA EEO CVS Health

For inquiries related to the application process or technical issues please contact the Kenexa Helpdesk at 1-855-338-5609. For technical issues with the Virtual Job Tryout assessment, contact the Shaker Help Desk at 1-877-987-5352. Please note that we only accept resumes via our corporate website: https://jobs.cvshealth.com/

A little about us:

Please stay connected with us: Sign up to receive our job alert notifications.

Or learn more about us: https://jobs.cvshealth.com/careers-news

Know someone who would be interested in this job? Share it with your network.