Sr Analyst, Brand Marketing - Pepsi TM

  • Company: PepsiCo
  • Location: White Plains, New York
  • Posted: January 05, 2017
  • Reference ID: 109142BR
The Pepsi brand team is working to connect our brand with consumers in new and more compelling ways, leveraging mobile-first media and technology to reach them where they spend their screen time.
To drive that agenda, we're looking for a digital expert to develop great brand engagements, who can navigate both a matrixed team and the finer points of a truly great Snap. Come contribute to this incredible brand, and push us to innovate in the right ways.
Key Responsibilities Include:
  • Lead the day to day digital and social media process for the trademark, ensuring the "voice of Pepsi" is engaging, on-brand, and bringing Pepsi moments to life across mobile
  • Work with cross-functional partners, and act as connector and lynchpin across brand, social, media and agency teams
  • Brief agencies, media partners, and in-house social team for best-in-class digital and social programs
  • Drive full social media process, from brief to production to edit to post to analyzing and optimizing
  • Test & learn with emerging platforms, focusing on impact
  • Bring insight on Pepsi fans and social chatter to the full brand team, helping us get closer to our consumer
  • Manage digital budget, including allocation, tracking, and some payment processing
  • Drive passion for our mobile-first agenda within the brand team and the greater marketing group
Percent Travel­­­­­­­­­­ 5-10%
Time split between White Plains, NY office and New York, NY content studio


Qualification Requirements:
  • Bachelor's degree required
  • Relevant experience in digital marketing, media, or communications
  • Minimum 2 years of marketing experience, preferably with leading-edge brands
Preferred Characteristics:
  • Strong multi-tasking and project management skills
  • Ability to think analytically and analyze data
  • Creative thinker with an eye for design as well as detail
  • Ability to influence across all levels to drive the brand's agenda
  • Passionate, proactive, and ready to "bleed blue"

Relocation Eligible

Not Eligible for Relocation

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