Sr. Campaign Analyst

  • Company: MetLife
  • Location: Tampa, Florida
  • Posted: April 07, 2017
  • Reference ID: 51401-en_US

Job Location: United States : Florida : Tampa


The Senior Unica Campaign Marketer / Developer is a hands-on, detail oriented professional experienced in the design and implementation of marketing campaign solutions for internal business partners in support of business-to-consumer (B2C) and business-to-business (B2B) marketing initiatives that drive revenue and strengthen customer relationships. This role will help translate business marketing requirements into data-driven campaign segmentation strategies. The ideal candidate will derive trends from performance data to support business decision-making by providing actionable recommendations to further define and revise ongoing and future marketing tactics.


Day to day responsibilities include data onboarding, data manipulation and cleansing, developing functional specifications, programing campaign requirements, audience segmentation, model score application, producing and quality-testing campaign data files, defining tracking and measurement rules to support performance management, identifying and remediating issues along the campaign development lifecycle, partnering with MetLife’s database host vendor and IT organization to ensure the smooth operation and delivery of all marketing systems and data sources and managing relationships with key business stakeholders.

This is a fast-pace, agile-based environment that requires working cross-functionally with internal and external partners. This ability to handle several campaign projects simultaneously is essential, as are strong communication and project management skills.



  • Partner with business partners on the development of new campaigns and test & learn experiments
  • Produce campaign data lists and reports using a campaign management platform and/or custom SQL
  • Communicate project status updates to business partners, system stakeholders and production managers
  • Review, synthesize, and analyze business requirements from marketing and other stakeholders and write functional specifications
  • Provide regular reporting and campaign analysis that evaluate and benchmark performance relative to objectives and prior results
  • Partner closely with Data Science team on the development of behavior models and advance analytics that inform and drive marketing segmentation strategies
  • Implement contact management capabilities and rules to coordinate outreach from customers perspective
  • Identify technical issues within the campaign management platform and manage resolutions
  • Provide campaign data environment architecture recommendations when needed
  • Produce ad hoc custom reporting and analysis including market sizing by industry to support the investigation/identification of opportunities for growing  business
  • Support and manage the design of data and file structures, system logic, and system architecture.
  • Provide operational support of marketing database system and manage day to day system and data quality issues
  • Work with technology teams as an advocate to ensure quality and timeliness of systems/project deliverables
  • Perform other related functions as needed


  • 7-10+ years of experience as business or systems analyst  in database marketing and/or  analytics
  • Proven experience with relational databases and marketing automation applications such as UNICA
  • Proven understanding of data analytics and marketing optimization using business intelligence and statistical tools to query and interpret data (Business Objects, SAS, Modeler, SQL)
  • Must operate strategically, while leveraging the tactical skills to manage day-to-day business needs. 
  • Excellent project management skills; able to deliver projects with consistent high quality and on time
  • Willingness to 'roll up your sleeves' and perform tasks to get the job done efficiently and effectively
  • Cross-functional team player, and collaborator with excellent communication, influencing, and relationship-building skills at all organizational levels
  • Ability to triage issues and provide creative solutions to streamline operations.
  • Superior communication skills and relationship management skills in order to act as a resource to users of business applications and procedures
  • Intermediate or above knowledge of Microsoft Office; Excel, PowerPoint and Word
  • Bachelor degree preferred







At MetLife, we’re leading the global transformation of an industry we’ve long defined. United in purpose, diverse in perspective, we’re dedicated to making a difference in the lives of our customers.” 




MetLife is a proud equal opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. It is MetLife's policy to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.

MetLife maintains a drug-free workplace.

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Requisition #: 51401 

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