Job Location: United States : Florida : Tampa
The Senior Unica Campaign Marketer / Developer is a hands-on, detail oriented professional experienced in the design and implementation of marketing campaign solutions for internal business partners in support of business-to-consumer (B2C) and business-to-business (B2B) marketing initiatives that drive revenue and strengthen customer relationships. This role will help translate business marketing requirements into data-driven campaign segmentation strategies. The ideal candidate will derive trends from performance data to support business decision-making by providing actionable recommendations to further define and revise ongoing and future marketing tactics.
Day to day responsibilities include data onboarding, data manipulation and cleansing, developing functional specifications, programing campaign requirements, audience segmentation, model score application, producing and quality-testing campaign data files, defining tracking and measurement rules to support performance management, identifying and remediating issues along the campaign development lifecycle, partnering with MetLife’s database host vendor and IT organization to ensure the smooth operation and delivery of all marketing systems and data sources and managing relationships with key business stakeholders.
This is a fast-pace, agile-based environment that requires working cross-functionally with internal and external partners. This ability to handle several campaign projects simultaneously is essential, as are strong communication and project management skills.
At MetLife, we’re leading the global transformation of an industry we’ve long defined. United in purpose, diverse in perspective, we’re dedicated to making a difference in the lives of our customers.”
MetLife is a proud equal opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. It is MetLife's policy to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.
MetLife maintains a drug-free workplace.
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Requisition #: 51401