Sr. Content Specialist

  • Company: MetLife
  • Location: New York, New York
  • Posted: May 08, 2017
  • Reference ID: 58067-en_US


Job Location: United States : New York : New York  


A candidate has been identified.



Some of the greatest companies in the world have set themselves apart by the value of the information they bring to their customers. In MetLife’s quest to create deep, meaningful relationships with customers that last a lifetime, content strategy and development is what will ultimately define and differentiate the MetLife brand from its competition. Content is also key to MetLife’s ability to attract new customers. Our research has helped us define what matters most to our highest valued customers. With a deep understanding of our customers’ needs, and through the power of digital marketing, we can now connect with our customers in ways and through new digital channels that have never before been leveraged in the enterprise.


To take advantage of this opportunity, MetLife is seeking a Senior Content Strategist, reporting to the VP of Content Strategy, focused on developing strategies for content creation and distribution. The Senior Content Strategist will have a deep understanding of how content can be leveraged to increase awareness and acquisition through SEO, enhance the customer experience on the Web, and increase and deepen relationships with the brand through MetLife’s global social channels. Key to this role will be developing global strategies that can be taught and adapted by other markets around the globe. The Senior Content Strategist will also manage MetLife’s relationship with Contently, while also helping to provide direction to the global writing team and other writers across global markets. Administrative duties will include managing editorial calendars, working with key business partners on their content needs, managing the MetLife blog, building relationships with third-party vendors and content distributors, and day-to-day editing and writing of content. The ideal candidate is a proactive, results-driven self-starter, comfortable working in a fast-paced environment, and passionate about content’s role in brand differentiation and customer engagement.



  • Develop strategies for content creation and distribution for and MetLife’s global social channels
  • Create global content strategy frameworks to help guide local markets develop their own content strategies tied to desired business outcomes
  • Provide strategic guidance and direction for content creation in line with SEO best practices, driving increases in brand awareness and customer acquisition
  • Activate the tone, voice, and messaging guidelines, helping to ensure that all content created across MetLife adheres to global brand standards
  • Working with the UX and Digital Marketing teams, contribute to Web strategy to improve the effectiveness of and other digital properties
  • Lead the strategy for the MetLife blog, significantly extending its reach and effectiveness
  • Provide guidance and direction for thought leadership initiatives
  • Identify content partnerships and influencer opportunities
  • Partner closely with the US and Global Integrated Marketing teams and other business units to align on strategy and role of content against business objectives
  • Manage and grow relationships with key external vendors and internal business stakeholders
  • Serve as an intake for content needs and requests, developing strategies and solutions for content delivery
  • Develop strategies for content distribution across owned, earned, and paid digital channels.
  • Foster a healthy “one team” culture that values diversity and inclusion, where ideas can be expressed freely, and collaboration and communication are valued as critical to success


  • Bachelor's degree is highly preferred.
  • 7-8 years of relevant marketing experience.


Global Brand & Marketing




At MetLife, we’re leading the global transformation of an industry we’ve long defined. United in purpose, diverse in perspective, we’re dedicated to making a difference in the lives of our customers.



MetLife is a proud equal opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. It is MetLife's policy to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.

MetLife maintains a drug-free workplace.

For immediate consideration, click the Apply Now button. You will be directed to complete an on-line profile. Upon completion, you will receive an automated confirmation email verifying you have successfully applied to the job.

Requisition #: 58067 

Share this Job