Sr Creative Director, Tech Marketing

  • Company: Capital One
  • Location: Richmond, Virginia
  • Posted: January 12, 2017
  • Reference ID: R16789
West Creek 2 (12072), United States of America, Richmond, Virginia

Sr Creative Director, Tech Marketing

As the Senior Creative Director for Tech Marketing, you will drive Capital One’s technology creative strategy across the Enterprise. By partnering with our tech marketing strategy team, you will help create the narrative that weaves together the Capital One brand and our exciting new technology efforts. You will oversee internal and external resources to deliver engaging, breakthrough creative that will help Capital One connect with prospects and customers alike.

This role is for you…if you are a storyteller who understands that it’s not about telling the listener what they want to hear but rather understanding what they need to feel. You know how to go beyond numbers and data to reach the emotions generated when we truly bond with products and brands. You know the difference between AI and Machine Learning and more importantly can tell an amazing story about both. Ultimately you want to connect with the tech industry through marketing and creative.

As a Senior Creative Director, you will:

  • Partner with the tech strategy teams to understand product roadmaps, customer and prospect segments and long term objectives.
  • Track and build on broader technology trends and apply insights to your storytelling.
  • Understand key strategic business and marketing goals and support them via internal and external channels.
  • Lead the development of tech creative strategy.
  • Deliver world class creative and stories within all channels.
  • Develop and launch massive, multi-channel creative.

Basic Qualifications:

  • Bachelor’s Degree or Military experience.
  • At least 8 years of experience developing creative for digital, social, events and traditional marketing channels.
  • At least 5 years of experience hiring, leading, managing and coaching teams.

Preferred Qualifications:

  • Master’s Degree.
  • At least 2 years of experience in the tech or financial services industry.

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.


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