Sr Director Marketing Insights - Media Strategy & Innovation

  • Company: PepsiCo
  • Location: Harrison, New York
  • Posted: January 24, 2017
  • Reference ID: 111601BR
The Senior Director, Media Strategy & Innovation, will be a trusted advisor and thought leader for PepsiCo's portfolio globally; empowering a range of internal and external stakeholders to leverage media as a competitive advantage through insights, measurement and technology. The Sr. Director is responsible for providing strategic and tactical thought leadership related to media innovation, global partnerships, data strategy and measurement initiatives. This role will collaborate with global/local and internal/external teams to set a vision for data strategy and end-to-end media measurement. Additionally, the Sr. Director will identify best practices in the industry and across all PepsiCo's brands, providing global support to codify and scale best in-class methods that inspire continuous improvement in marketing effectiveness and efficiency.

The Sr. Director is expected to demonstrate leadership expertise to establish strategic direction as well as significant knowledge of measurement methods and new technology evaluation. The Sr. Director is expected to have expertise in media strategy, planning and execution as well as audience, viewability and performance measurement. Additionally, the Sr. Director will demonstrate a global outlook with sensitivity and awareness of social and cultural differences in all interactions. Success within this position will be marked by leading implementation of forward-thinking measurement methods, technology projects and data solutions; building credibility with an array of stakeholders by developing deep, trusting relationships; and bringing noteworthy, successful strategic media innovations to all our business partners.

  • Codify media & measurement strategies collaborating with internal/external stakeholders to create capabilities, tools and processes to drive best in-class efficiency, effectiveness & sufficiency
  • Pinpoint best-practices among all brands and scale lifting and shifting learnings across countries and categories
  • Cultivate relationships with media agencies & joint business partners (Facebook, Google, Snapchat, Twitter, Pinterest); work directly with each to secure added-value benefits within media partner negotiations
  • Develop and oversee framework for distributing added-value benefits globally across a range of internal constituents
  • Build strong relationships with media agencies, JBP's, research and technology vendors to develop first-to-market innovation that aligns with brand goals and business initiatives
  • Generate alignment and secure resources to foster global joint learning agendas and promote platform expertise
  • Actively scout new partnerships, concepts, and technologies that can be scaled across a portfolio of brands
  • Empower global and brand teams to leverage JBP tools to further insights and analytics objectives
  • Influence enterprise agenda in the areas of media strategy, advanced analytics, big data and digital platforms
  • Play key participatory and leadership role in Global PepsiCo's Councils and SLAM teams
  • Manage third party media agencies, JBP's, research and technology vendor relationships
  • Represent PepsiCo insights at industry events -e.g. Upfronts, Newfronts, CES, SXSW


  • Bachelor's Degree in related field, Masters preferred
  • 15+ years of relevant experience
  • Experience with agency / vendor management a must, consumer packaged goods a plus
  • Strong interpersonal and negotiation skills evidenced by proven ability to develop, sell and drive suitable partnerships
  • Proven results working collaboratively with cross-functional global teams
  • Experienced operating in a complex matrix environment with multiple constituencies
  • Global outlook with sensitivity and awareness of social and cultural differences
  • Strong leadership skills with proven track-record managing a team and passion for talent development
  • Excellent time management, communication, mentoring and team building skills.
  • Analytic mindset capable of mining insights a must; able to distill complex data into clear, actionable recommendations
  • In-depth knowledge and passion for all forms of traditional as well as paid, owned & earned digital media
  • Advanced knowledge of performance measurement methods such as marketing mix, closed-loop and multi-touch attribution; as well as methods focused on Audience (Nielsen/Comscore) and Viewability Measurement (IAS/MOAT)
  • Exceptional communicator with ability to tell a story, convey key messages & present data in a visual/compelling way
  • Ability to influence senior leadership and lead cross functional work streams
  • Must be willing and able to travel 30% of the time

Relocation Eligible

Not Eligible for Relocation

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