Sr. Director of Marketing OTC GFO NA
Location:
New Brunswick , New Jersey
Posted:
March 25, 2017
Reference:
2447170215-en-us

The Senior Director of Marketing OTC GFO NA is a key strategic leadership role within the Global Franchise Organization (GFO). This is a pivotal role at the intersection of the global need state strategy and local brand relevance and implementation.   This position reports into the Global OTC Franchise President and will be based in New Brunswick, N.J.


The OTC business plan is to become #1 leader in each of our core need states:  Pain, Cough Cold, Digestive Health, Allergy and Smoking Cessation.   To accomplish this we will focus on aggressively growing our business through deep consumer insights to expand our equities into high incidence conditions and developing innovative products. 

 
The Senior Director will be responsible for:
  • Serving on the Global Franchise Leadership Team (GFLT) and working with the GFLT to develop the global need state strategies. 
  • Lead development of the regional strategic plan in line with the global strategy. 
  • Crystallize regional and local insight to influence global initiatives and innovation for each brand within the need state to drive relevance. 
  • Lead Regional Franchise Leadership Team (RFLT), with deep understanding & alignment to Region Strategies, Tactics & KPIs. 
  • Have close partnership with Commercial Leaders. 
  • Be responsible for strategic direction of brands to ensure a holistic strategy within the region. 
  • Communication between local Market and Global. 
  • Represents and reinforces Global Vision & Strategy for Need States and Brands within Region. 
  • Represents and informs Global team of Local Market nuances, needs & competitive environment. 
  • Lead Region project team to implement innovation.
  • Partner with region supply chain / PMO to implement regional initiatives. 
  • Roll-up regional content needs and influence global content toolkit and production. 
  • Lead content production for specific initiatives via RFLT. 
  • Lead the development and implementation of the growth model for all brands within the need states for the region.

The Senior Director will ensure regional alignment for all plans including: deployment and adoption of the global playbooks and visual identity for the brands and ensure a strong partnership with the global Content  and Innovation leaders to ensure regional input is included in global design.  He or she will develop transferable success models across countries, transferring learnings and best practices globally in partnership with the Global Franchise Leadership Team.  In addition, this person will have responsibility for a team of marketers on the Franchise team and will play a leadership role in talent management and succession planning for the franchise.



Qualifications
  • A BA degree is required.  Master in business or marketing specialization preferred. 
  • A minimum of 10 years of progressive experience in setting a vision and executing in a similar integrated brand leadership role within a consumer packaged goods organization or consumer healthcare, preferably with a breadth of functional and/or industry experience is required. 
  • Experience marketing in a digital world, (i.e., social media, e-commerce, analytics, on-line) is required.
  • Experience working in a global organization and collaborating with regional groups is preferred. 
  • Demonstrated track record of people development and leadership is required. 
  • Experience leading in a matrix environment and cross functional teams is required. 
  • Experience in successful partnership with R&D organizations to develop innovative products supported by specific and relevant brand messaging is required.
  • Demonstrated financial acumen in making effective business decisions is required. 
  • Experience in providing marketing thought leadership—taking consumer insight to drive thinking and decisions is required. 
  • Demonstrated skill in executing and delivering brand leadership in a similar integrated brand leadership role is required. 
  • Proven success in working with an agency and drawing upon other external interfaces such as social media and digital marketing to both understand the space and drive effective brand decisions specific and relevant brand messaging is required. 
  • Proven record in project management (preferably at global/regional level) is required. 
  • Ability to travel is required. 


Primary Location
United States-New Jersey-New Brunswick
Organization
J & J Consumer Inc. (6101)
Job Function
Marketing

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