Sr. Director Product Marketing Innovation
Location:
Posted:
November 12, 2016
Reference:
164252
The Senior Director, Product Marketing Innovation, will lead innovation of the Visa Brand expressions in both card and cardless environments/products.

Responsibilities
  • Oversee the commercialization of brand expressions sound, haptic, animation, and others in cardless environments
  • Build consensus with senior leaders across Core and Digital Products, IS&P, Merchant, and Regional Marketing teams
  • Identify partnership opportunities to expand Visa's presence in Cardless and work cross-functionally to identify pilots
  • Develop in innovations in traditional plastic by mining digital payments for opportunities
  • Liaise with third parties to develop proofs of concept on plastic innovation
  • Oversee innovation testing of issuer submissions
  • Manage a team to develop and execute all innovation plans
  • Continuously be ahead of the curve and show a passion and understanding for the evolving payments landscape and be able to engage those leading product innovation at all levels of the organization


  • Qualifications
  • A Bachelor's degree is required, a Master's degree is preferred, with a concentration in Marketing or Business administration
  • 12+ years of experience in wide spectrum of marketing, with a solid grounding in digital and social media best practices
  • 3-5 years in a marketing function in a corporate, matrixed, preferably global organization
  • A proven ability to build long term relationships with senior executives both within a company and with other partners and clients
  • Experience in business development success
  • Experience in creating world class creative work in all its forms and a passion for the ability of marketing ideas to transform business
  • Domain knowledge and depth of experience in social, mobile, paid and organic search, online display, digital media planning, website engagement and technologies that foster online engagement and response.
  • "End-to-End" project management experience from insight to execution that demonstrates strong results-orientation and ability to ladder comfortably from strategy to operations, education and deployment activities
  • Solid grounding in creating a framework for metrics and technologies for digital measurement
  • Demonstrated ability to collaborate successfully in a highly matrixed organization, especially within an integrated marketing organization
  • Solid financial and analytical acumen with strong ROI orientation
  • A great team member who adds energy, ideas and fun to our team and corporate culture.

    About Visa:
    Common Purpose, Uncommon Opportunity. Everyone at Visa works with one goal in mind making sure that Visa is the best way to pay and be paid, for everyone everywhere. This is our global vision and the common purpose that unites the entire Visa team. As a global payments technology company, tech is at the heart of what we do. CyberSource, a Visa company, has been and continues to be a pioneer within the e-Commerce Payment Management world. Our VisaNet network is capable of handling over 65,000 transaction messages per second for people and businesses around the world, enabling them to use digital currency instead of cash and checks.

    We are also global advocates for financial inclusion, working with partners around the world to help those who lack access to financial services join the global economy. Visas sponsorships, including the Olympics and FIFA World Cup, celebrate teamwork, diversity, and excellence throughout the world. If you have a passion to make a difference in the lives of people around the world, Visa offers an uncommon opportunity to build a strong, thriving career. Visa is fueled by our team of talented employees who continuously raise the bar on delivering the convenience and security of digital currency to people all over the world. Join our team and find out how Visa is everywhere you want to be.

    Visa will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of Article 49 of the San Francisco Police Code.
  • A little about us:
    As a global company at the forefront of the electronic payments industry, Visa is a dynamic organization.

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