Sr Manager, Consumer Bank Engagement

  • Company: Capital One
  • Location: McLean, Virginia
  • Posted: January 24, 2017
  • Reference ID: R18201
1750 Tysons (12023), United States of America, McLean, Virginia

Sr Manager, Consumer Bank Engagement

Are you obsessed with the Customer experience and driving engagement? Are you a passionate marketer who advocates for the Customer in everything you do? Do you have a passion for storytelling? If you’re persuasive, analytically rigorous and highly collaborative you may be the perfect match for our Senior Manager, Consumer Bank Customer Engagement position.

Capital One’s Consumer Bank Marketing team is looking for a talented Sr. Marketing Manager to build an integrated marketing strategy supporting our new Customer onboarding program. The team plans, develops and coordinates our new Customer onboarding strategies and engagement programs across digital, mobile, and direct mail channels. We’ll always think Customer first, helping them to bank better, simplify their lives and we’ll also join them on their journey through all the seasons of their lives.  Our challenge is to stand out in a sea of financial distrust, and we believe that the only way to do this is to deliver a world class experience through the entire customer lifecycle. 

If you’re passionate about advocating for the customer, and delivering breakthrough marketing campaigns, if you believe the best brands are built on engaging their Customer base through powerful branding, products and storytelling, if you love to move fast and stay agile amidst rapidly changing consumer needs, this is the place for you.

You’ll develop the overall marketing strategy to activate new customer accounts, drive engagement with product features and build brand love.  You view the world through an analytics lens but are also driven by your connection to the big picture.  That means you’ll have a test and learn core but are able to balance that with speed to market and leading back from the Customer.  Your strategies will stretch across our online and offline channels, and also work with our horizontal delivery teams to ensure strategic alignment as they build the digital tools to bring those strategies to life. Lead a small business unit to drive strategy & implement communications for new customers

  • In additional to core team, work closely with cross functional teams in particular our digital team, and agency partners to deliver brand-defining marketing campaigns
  • Lead and execute strategies across multiple channels including customer emails, direct mail, web/digital properties
  • Leverage Customer insights and data and analytics to drive strategies targeting a variety of audience segments based on their behavior
  • Advocate for the Customer in everything you do
  • Develop metrics and measurements plans for marketing campaigns, to track effectiveness and ROI
  • Conduct customer research and prototype testing to gather key insights to apply to messaging
  • Leverage insights and industry best practices to drive customer engagement and meaningful KPIs
  • Be the first within bank to implement a new marketing platform (Salesforce Marketing Cloud)
  • Flex Brand muscles to drive messaging intent, write creative briefs, and work with agencies to create business-moving marketing collateral

Basic Qualifications:

  • Bachelor’s degree or military experience
  • At least 5 years’ experience in consumer marketing
  • At least 5 years’ experience in leading creative campaigns
  • Proficiency in Microsoft Office

Preferred Qualifications:

  • Master’s degree
  • One year’s experience with SalesForce Marketing Cloud
  • One year of experience working with Agile methodologies
  • One year of marketing communication experience

At this time, Capital One will not sponsor an applicant for employment authorization for this position.

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