Sr. Manager Digital Marketing- Tri State Operating Unit
Location:
New York , New York
Posted:
December 20, 2016
Reference:
00061265
Job ID: 00061265

PLEASE NOTE THIS POSITION MAY BE LOCATED AT ANY FACILITY IN THE TRI STATE OU.

TRI STATE OPERATING UNIT consists of the following locations: New Windsor NY, Elmsford NY, Bronx NY, Maspeth NY, Staten Island NY, Smithtown NY, Carlstadt NJ, S Brunswick NJ, Marlton NJ, Moorestown NJ, Marmora NJ, Plymouth Meeting PA, and Philadelphia PA.

Reporting to the Tri State Metro Commercial Director of Marketing, the Senior Manager of Digital Marketing is responsible for managing the Operating Unit's online presence and making sure all our National, regional and Local marketing campaigns are taking advantage of everything the digital space has to offer. This role works closely with Product Commercialization, Coca Cola North America Marketing, NRS and NFS teams on executing all digital marketing projects and campaigns. It requires both creative and technical know-how, along with proven digital marketing experience. The job can be located anywhere in the Tri State Metro territory.
Develop and Leverage website and web-based marketing efforts.
Help manage social media activities and make them part of the integrated digital marketing campaigns. Design Build and Maintain Tri-State Metro OU's social media experience.
Identify trends and insights, optimize spend and performance based on the insights.
Help manage social media activities and make them part of the integrated digital marketing campaigns.
Identify trends and insights, optimize spend and performance based on the insights.
End-to-end execution of digital marketing and demand generation projects.
Evaluate emerging technologies, and provide leadership and perspective for adoption where appropriate.
Planning and budgetary control of digital marketing activities.
Knowledge of HTML, CSS and experience with marketing automation.
Proven leader who can identify challenges and opportunities and develop and deploy strategic solutions.

Requirements

High school degree required.
A Bachelor's degree in Marketing, Business, Communications, or a related field is strongly preferred.
Two to Five years of experience in digital marketing program management.
Coca-Cola Refreshments is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

A little about us:
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