Sr. Manager, Global Strategic Marketing, Robotics

  • Company: Johnson & Johnson
  • Location: Cincinnati, Ohio
  • Posted: March 24, 2017
  • Reference ID: 5264170317-en-us

Ethicon, a member of the Johnson & Johnson Family of Companies, is currently recruiting for a Sr. Manager, Global Strategic Marketing, Robotics to be located in Cincinnati, OH.

The Ethicon business offers a broad range of products, platforms and technologies-including sutures, hemostasis products, surgical staplers, trocars and synthetic mesh devices-that are used in a wide variety of open and minimally invasive surgical procedures, and energy based surgical devices.  Specialties include support for treatment of colorectal and thoracic conditions, women's health conditions, hernias, cancer and obesity. The Ethicon business combines products and services of two market leading legacy companies, both with long histories of medical innovation. Ethicon, Inc. based in Somerville, New Jersey, was founded more than 80 years ago as a pioneer in suture development and manufacturing, helping to transform the safety and effectiveness of surgery. Ethicon Endo-Surgery, Inc. was started within Ethicon, and was separated and moved to Cincinnati, Ohio over 20 years ago, developing innovative devices that have driven the revolutionary shift from open to minimally invasive surgery that continues to lead the industry today along with innovative energy devices for surgery.

Learn more at or follow us on Twitter @Ethicon .

Sr. Manager, Global Strategic Marketing, Robotics will play a key role in identifying and prioritizing key customer unmet needs and identifying, evaluating, and recommending solutions to meet these needs in growth procedures.  In addition, the Sr. Manager, Global Strategic Marketing, Robotics will lead the execution of one or more funded projects through the front-end and new product development stage-gates, including market research, building business cases, managing external relationships, working with R&D to oversee milestones, and recommending milestone go / no go decisions.

Responsibilities will include, but not be limited to:

  • Leading a process with key opinion leaders (KOLs) and other customers globally to uncover and prioritize customer clinical and economic needs in robotics growth procedures
  • Working with Business Development, Medical Science & Technology, and R&D to evaluate new technologies to meet customer needs
  • Working with Business Development and Legal to create CDAs and brainstorm partnership agreements as well as to set up and lead non-confidential and confidential meetings with external companies
  • Co-leading (with R&D) one or more front-end projects to determine tech feasibility, ability to meet priority customer unmet needs, and market potential, ultimately resulting in a business case, based on market research where necessary, for a go / no go recommendation
  • Co-leading (with R&D) one or more new product development projects to execute on our pipeline strategy
  • Staying abreast of competitive and market trends and supporting competitive scenario analysis to help the team with offensive and defensive marketing strategies
  • Collaborating as needed with partners across J&J on OneMD projects
  • Engaging with external robotics partner, Verb Surgical, as needed 

  • A minimum of a Bachelor’s Degree is required; A Bachelor’s Degree in an Engineering discipline is preferred.
  • An MBA is also preferred
  • A minimum of 10 years of Marketing AND/OR Strategy experience in medical devices, robotics, or other medtech industry is required.
  • Experience developing and executing both upstream (e.g., front-end, product development) and downstream (brand, sales, other customer-facing) business strategies is required.
  • A minimum of 2 years working in R&D or working with R&D in a product development environment is required.
  • Medtech industry knowledge is required.
  • Outstanding analytics skills and ability to understand technically complex concepts are required.
  • Strong ability to collaborate across boundaries (e.g., with other J&J companies, Verb Surgical, etc.) is required.
  • Ability to exercise judgment and appropriate risk-taking is required.
  • Ability to develop, manage and nurture surgeon and provider relationships is required.
  • This position will be based in Cincinnati, OH and requires up to 50% domestic and international travel.

Primary Location
United States-Ohio-Cincinnati
Ethicon Inc. (6045)
Job Function
Requisition ID

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