Sr Manager - Strategy & Insights, Transformative Innovation

  • Company: PepsiCo
  • Location: White Plains, New York
  • Posted: January 04, 2017
  • Reference ID: 109552BR
PepsiCo is home to some of the world's biggest food and beverage brands. In fact, we produce twenty-two $1B+ brands. Our brands are leaders in pop culture and provide experiences that help our consumers feel excited and inspired. As for our office environment, it's fast-paced, social, and globally connected.
The PepsiCo North America Beverages (NAB) team has embarked on a Portfolio Transformation journey to help the organization be poised for future growth. Come play a critical role in this transformation journey by helping to lead the Strategy & Insights agenda for Transformative Innovation. Reporting to the Director, US Strategy & Insights- Portfolio Transformation, this Senior Manager role will be accountable for partnering closely with the US Marketing team and leading the Insights agenda for Long-term Innovation and Next Gen Carbonated Soft Drinks (CSDs).

Key Accountabilities:
  • Design and lead insights agendas against business objectives, timelines and budgets for Long-term Innovation and Next Gen CSDs
  • Present learning and insights as a basis for strategic decision making. Incorporate consumer-based insights across all planning, including marketing initiatives, consumer communications as well as annual and strategic business planning.
  • Partner in developing marketing objectives and strategies by providing guidance to business team in identifying key business issues and opportunities for Long-term Innovation and Next Gen CSDs
  • Must effectively communicate, collaborate, and influence all levels of management in a highly matrixed, collaborative and cross-functional team environment, including but not limited to the Marketing, R&D, Finance, Global and broader Insights teams
  • Be a strategic thought partner to help define the future of the beverage landscape through a deep understanding of the NAB business, consumer, category and cultural trends.
  • Through partnering with the Advanced Analytics team, leverage syndicated data sources (i.e., IRI scanner and panel data, etc.) to help monitor and diagnose the brand/category and address business issues and information needs
  • Work closely with external vendors to analyze data and extract meaningful and actionable insights with minimal oversight from the Insights Director
  • Participate in the development and management of the custom research budget
  • Manage and develop a direct report


Minimum Qualifications:
  • 8+ years of experience in strategic Insights role
  • Consumer Packaged Goods strongly preferred
  • Minimum Bachelor's Degree; Advanced Degree preferred
  • Well-versed in research methodologies, especially new product Innovation, and possess the ability to apply Insights to address business challenges.

Desired Characteristics:
  • A team player who thrives on working collaboratively in a highly-matrixed environment
  • Ability to excel in an agile, collaborative, ambiguous environment while working with a significant amount of autonomy
  • Proven strategic thinker with ability to connect the dots across multiple data sources to tell a connected, compelling business and consumer story to drive the business forward
  • Excellent written and oral communication skills with ability to deliver strategy and insights in an engaging, impactful manner to influence and drive business decisions within a highly-matrixed global organization
  • Proactive, self-starter who is results oriented and demonstrates a bias for action with a can-do approach to work
  • Proficient with IRI/Nielsen scanner and panel data; must be experienced in interpreting and applying
  • Ability to set agenda and chart course forward
  • Proven People Leader with ability to mentor, coach and develop top caliber Strategy & Insights junior team member
  • Creative thinking and problem solving skills

Relocation Eligible

Not Eligible for Relocation

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