Sr Segment Marketing Manager

  • Company: T-Mobile
  • Posted: November 03, 2016
  • Reference ID: 73375BR
As America's Un-carrier, T-Mobile US, Inc. (NYSE: TMUS) is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The company's advanced nationwide 4G and 4G LTE network delivers outstanding wireless experiences for customers who are unwilling to compromise on quality and value. Based in Bellevue, Wash., T-Mobile US operates its flagship brands, T-Mobile and MetroPCS. It currently serves approximately 58 million wireless subscribers and provides products and services through 70,000 points of distribution.
The Senior Segment Marketing Manager will develop and implement marketing communication strategies and go-to-market plans. A successful candidate must be able to partner, engage and work well with various internal departments including Acquisition Marketing, Loyalty Marketing Business Owners, Revenue Teams, Brand Marketing, Operational CRM, and Consumer Insights. The Senior Segment Marketing Manager will also work closely with outside agencies who support our CRM programs. The Senior Segment Marketing Manager is customer-centric in his/her approach, has a strong knowledge of CRM tools/systems, strong analytical skills and is an excellent marketing communications professional.

7+ years Customer focused marketing communications experience.
Strong direct/data base marketing skills required.
5+ years marketing strategy and loyalty program communications with implementation experience including partnering with brand, sponsorships, third party partners, advertising agency and business owners.
Ability to lead in ambiguous and rapidly changing business environment situations and effectively negotiate to gain resolution.
Ability to develop go-to-market plans and business cases and communicate succinctly.
Excellent written and verbal communications skills; effectively communicates with all employee levels and levels of management.
Attention to details and strong project management skills.
Experience with developing and engaging agency relationships to execute marketing campaigns.
Solid business knowledge as it relates to wireless and consumer electronics.
Team player with strong relationship acumen.
May lead/mentor less experience peers.

Bachelor's degree required.
Senior Segment Marketing Manager

Enterprise Core Competencies
Requires competency in customer focus, change & innovation, strategic thinking, relationship building & influencing, results focus and inspirational leadership.

Duties and Responsibilities:
Partner with Strategy and Customer Experience Managers to develop and implement retention and recognition marketing communication plans to effectively address the business objectives and opportunities based on a thorough understanding of the Bases' Customers, markets, and business goals.
Write clear and concise briefings for project teams. Manage the intake through feasibility processes to secure necessary resources and support from internal and external stakeholders to execute the campaign plan.
Develop marketing strategies to engage and reward T-Mobile's customer base.
Lead campaign development and implementation supporting retention and loyalty programs.
Work with cross-functional teams to create unique and compelling Customer experiences.
Help to identify detailed executional requirements, and lead the end-to-end implementation of CRM marketing campaigns.
Identify marketing communication strategy for predefined target audiences, write creative briefs, and manage partner relationships to deliver the best in class marketing communications.
Develop creative/offer test plans.
Identify the specific campaign KPIs and make sure necessary campaign reporting is in place to measure the effectiveness and ROI and optimize campaign results.
Work with brand/creative teams/resources to deliver campaigns.

We Take Equal Opportunity Seriously - By Choice

T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, marital status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination or harassment based upon any of these factors is wholly inconsistent with our Company values and will not be tolerated. Furthermore, such discrimination or harassment may violate federal, state, or local law.

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